He moves from Percept OOH and will head the rural vertical of the agency
BestMediaInfo Bureau | Delhi | April 5, 2012
Rohit Samarth has joined DDB MudraMax as Senior Vice-President. He will head the operations of Terra, its rural marketing agency. He comes from Percept Out-of-Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies.
With more than 25 years of experience, Samarth has had the opportunity to work with some of the largest and most recognised brands in the country. He started his career with Nestle India, and later worked with companies such as Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, and FICCI and Linterland.
Commenting on the appointment, Mandeep Malhotra, President, DDB MudraMax, said, “I am excited for the positive change brought into the BOP offerings at DDB MudraMax. Apart from great knowledge and experience, Rohit brings with him passion and energy to take the existing momentum of the team and the work to a whole new level.”
On his joining DDB MudraMax, Samarth said, “I have some very exciting plans in mind and the focus this year will be to make DDB MudraMax a serious contender for the top spot in the BOP space. Development of strong teams in all disciplines is another of my initial focus areas. I have no doubt that Terra will grow to be one of the most preferred and specialised rural communication solutions provider within the next two years.”
Heartiest Congratulations Rohit Sir..! Hope you may recall me as ur ex colleague at Amar Ujala…!
AGM Mktg. Northern Region
Punya Nagari Group of Publications