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Reliance Home Video & Games enters into licensing agreement with BBC

Strategic alliance provides exclusive home video distribution rights in the Indian sub-continent

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BestMediaInfo Bureau
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Reliance Home Video & Games enters into licensing agreement with BBC

Strategic alliance provides exclusive home video distribution rights in the Indian sub-continent

BestMediaInfo Bureau | Delhi | April 27, 2012

publive-imageReliance Home Video and Games has a pan-India distribution network that will allow the BBC titles to reach urban and mass markets alike. With this alliance, BBC fans in and around India would be able to enjoy acclaimed programs also on the Blu-rayTM format, including Planet Earth, Frozen Planet and Planet Dinosaur.

Reliance Home Video and Games, a Reliance Anil Dhirubhai Ambani Group company, has been appointed by BBC Worldwide Ltd to exclusively market and distribute BBC Worldwide's prestigious audio-visual library on home video in India, Sri Lanka, Mauritius, Bangladesh, Nepal and Bhutan.

Maggie Wong, Senior Publishing and Licensing Manager, BBC Worldwide Ltd, said, "BBC Worldwide's catalogue is renowned throughout the world for its high quality output. We're delighted that the deal with Reliance Home Video & Games, will now give audiences across the Indian Sub- Continent, the chance to access and enjoy our shows"

Sweta Agnihotri, COO, Reliance Home Video and Games, said, "We are delighted with this prestigious alliance. BBC Worldwide's library has a superlative selection of audio video content across various genres, including a rich treasure of contemporary and classic titles. Reliance Home Video and Games, with its expertise, focus and resources will work toward tapping into the huge potential that BBC Worldwide's library offers in the Indian sub-continent."

BBC Worldwide, a wholly owned subsidiary of BBC, has a catalogue of around 50,000 hours of programming across all genres from drama and comedy to factual and formats. Programs like Sherlock (a contemporary adaptation of Sherlock Holmes that attracted 8.7 million viewers at its UK TV premiere and has become BBC One's top drama of the year) and Frozen Planet (the Natural History program narrated by Sir David Attenborough that is the highest rating documentary in the UK since 2003 and the highest rating Natural History documentary for over 11 years) are some of the recent hit series from BBC. In addition, BBC's Catalogue also constitutes a vast array of Classic Dramas, Thrillers and Comedies- from Shakespeare's Dramas to key works of Charles Dickens, Charlotte Bronte, Jane Austen, Anton Chekov, George Eliot, classic Sherlock Holmes and Miss Marple's mysteries, classic comedies like Yes Minister and Fawlty Towers and acclaimed natural history programs like Planet Earth and Life.

Reliance Home Video and Games has a pan-India distribution network that will allow the BBC titles to reach urban and mass markets alike. With this alliance, BBC fans in and around India would be able to enjoy acclaimed programs also on the Blu-rayTM format, including Planet Earth, Frozen Planet and Planet Dinosaur.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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