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Goafest 2012 Creative Abby’s: Ogilvy leads overall tally followed by Taproot

Creativeland Asia picks a Grand Prix; Ogilvy bags 51 metals including 1 Grand Prix, 11 Gold followed by Taproot with 34 metals including 6 Gold

BestMediaInfo Bureau | Goa | April 21, 2012

The final awards night at Goafest 2012 saw Ogilvy India at top by winning 51 metals including 1 Grand Prix, 11 Gold, 16 Silver and 23 Bronze. Ogilvy won the Grand Prix in Digital & Interactive category while it bagged maximum 4 Gold in Direct category, 2 Gold in Digital and 1 Gold each in Film, Radio, OOH, Print, and Design categories.

Ogilvy India won 7 medals for its campaign ‘The Photographs Case’ for Fox Crime including 1 Grand Prix, 5 Gold and 1 Silver. Good Morning Films won a Silver for Fox Crime’s campaign in Film Craft Category in the Subcategory Cinematography. Thus, the campaign emerged as the most awarded campaign with total 8 metals.

The independent agency with one office and 33 people, Taproot India emerged as second most awarded agency with total 34 metals including 6 Gold, 13 Silver and 15 Bronze. Taproot won 2 Gold medals in Integrated category, 1 Gold each in Film, OOH, Print, Print Craft.

Taproot India won 14 medals for its campaigns for The Times of India. TOI remained most awarded brand bagging 20 medals followed by Volkswagen India with 10 medals.

The second most awarded campaign was Airtel’s ‘Har Friend Zaroori Hai’ which won 7 medals including 2 Gold, 4 Silver and 1 Bronze.

Leo Burnett took 35 metals home with 3 Gold, 11 Silver and 21 Bronze while DDB Mudra remained at No. 4 with 32 metals including 2 Gold, 13 Silver and 17 Bronze. Another independent agency Creativeland Aisa was awarded the Grand Prix along with 1 Gold and 5 Silver metals. Creativeland Asia picked Grand Prix for Audi A8L 3D Experience in Integrated category.

This year, total 332 Creative Abby’s were given out of 907 shortlisted entries in 12 categories while there were over 4,250 entries received from across India and South Asian countries. There were 2 Grand Prix, 34 Gold, 117 Silver and 179 Bronze metals awarded to 61 companies.

This year, Goafest did not announce any Agency of the year or Campaign of the year award.

Overall medal tally:

Agency Grand Prix Gold Silver Bronze Sub-total
Ogilvy India 1 11 16 23 51
Taproot India 6 13 15 34
Leo Burnett 3 11 21 35
DDB Mudra 2 13 17 32
Creativeland Asia 1 1 5 7
Grey India 1 6 10 17
BBDO India 1 4 8 13
JWT India 1 3 12 16
Nirvana Films 1 1 1 3
Jack In the Box Worldwide 1 1 2
Phoenix Ogilvy ,Sri Lanka 1 1 2
Sapient Nitro India 1 1 2
Studio Eeksaurus Productions 1 1 2
Apostrophe Films 1 1 2
XOX Design (A Division of The Flagship Advertising) 1 1
Ramesh Deo Production 1 1
Contract Advertising 5 7 12
ideas@work 3 4 7
Maxus India 3 4 7
Out Of The Box 3 2 5
Alok Nanda and Company 2 4 6
BBH 2 1 3
Nomad Films Ltd. 2 1 3
Amol Jadhav Photography 2 2
Grant McCann Erickson 2 2
Footcandles Film 1 7 8
TBWA \ India 1 3 4
Leo Burnett Solutions INC 1 2 3
Lingo India 1 2 3
Draftfcb Ulka 1 2 3
Webchutney 1 1 2
Interface Business Solutions 1 1 2
Asylum Film 1 1 2
Good Morning 1 1 2
M&C Saatchi-i 1 1 2
The Flagship Advertising 1 1 2
Gopal M S 1 1
Equinox Films 1 1
Deelip Khomane 1 1
Cheil India 1 1
Indigo Consulting 1 1
Purple Vishnu Production House 1 1
AgencyDigi Communications 3 3
Meridian Communications 2 2
30 Seconds of Fame 2 2
Happy 2 2
Hello Robot Productions 2 2
Wunderman International 1 1
BC Web Wise 1 1
Beehive Communication 1 1
Corcoise Films 1 1
Crocodile Films 1 1
Curious 1 1
Digitas India 1 1
Eleven Brandworks 1 1
Future East Film 1 1
Group M – Dialogue Factory 1 1
Metal Communication 1 1
Publicis Communications 1 1
Publicis Solutions (Leo Burnett – Sri – Lanka) 1 1
Rediffusion Young & Rubicam 1 1
Total 2 34 117 179 332

Complete list of Awards:

Film category
Subcategory Brand Caption Agency Metal
Food Cadbury Celebrations Cadbury Celebrations-Lonely Maa Contract Advertising Silver
Food Center Fresh Bank Robbery Ogilvy India Silver
Food Cadbury Dairy Milk In Home Get Away, Bath, Lauki Ogilvy India Bronze
Food Stop Not War Meridian Communications Bronze
Beverages Cadbury Bournvita ‘Vault’ Ogilvy India Silver
Beverages Pepsi Dhoni-Helicopter Shot, Sehwag-Upar cut, Dilshan-Dil Scoop Taproot India Silver
Clothing,Innerwear, Footwear and Accessories Titan Runs on Light Ogilvy India Bronze
Household and Business Appliances Imperial Blue Anniversary Ogilvy India Gold
Household and Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Tank Ogilvy India Silver
Household and Business Appliances Imperial Blue Lift Ogilvy India Bronze
Household and Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Bank Ogilvy India Bronze
Automotive Vehicles and Accessories Amaron Batteries ‘Lifesaver’ Ogilvy India Silver
Automotive Vehicles and Accessories TVS Wego Face-Off BBH Bronze
Automotive Vehicles and Accessories Volkswagen Jetta Volkswagen Jetta ‘Flyboy’ DDB Mudra Group Bronze
Telecom Product & Services Airtel Har Friend Zaroori Hai Taproot India Gold
Telecom Product & Services Airtel Bhukkad Friend Taproot India Silver
Telecom Product & Services Airtel Subtitle Friend Taproot India Silver
Telecom Product & Services Spice Popcorn (Mobile Phone) Popcorn Ogilvy India Bronze
Telecom Product & Services TATA Docomo Maa, Friend’s Dadi, Telephone Operator Draftfcb Ulka Bronze
Telecom Product & Services Airtel Kanjoos Friend Taproot India Bronze
Telecom Product & Services Vodafone Borrowing Ogilvy India Bronze
Financial Services Bharti AXA General Insurance Permission Grey India Bronze
Financial Services Union Bank of India Karima Begum, Manoj Singh, Aruna Anand, Ajit Tendulkar DDB Mudra Group Bronze
Financial Services Policybazaar Ullu DDB Mudra Group Bronze
Media & Publications Kaun Banega Crorepati Koi Bhi Inssan Chota Nai Hota-Shuklaji, Old Man Leo Burnett Silver
Media & Publications Max Hawaldaar JWT India Bronze
Business and Home Services AskMe AskMe Number Film 1, 2 Contract Advertising Silver
Business and Home Services Vodafone Logo 1(Factory)’ Ogilvy India Silver
Business and Home Services Google Chrome Tanjore BBH Silver
Corporate Nokia Lamp, Washing Machine, Toaster JWT India Bronze
Public Service, Appeals and Charity Consumer Education and research center ‘Deadman Talking-1’ DDB Mudra Group Silver
Public Service, Appeals and Charity Sri Lanka Eye Donation Society Pass It On When You’re Done With it Leo Burnett Solutions INC Bronze
South Asia Sri Lanka Eye Donation Society Pass It On When You’re Done With it Leo Burnett Solutions INC Silver
Film Craft Category
Subcategory Brand Caption Agency Metal
Direction Mumbai Mirror I Am Mumbai Ramesh Deo Production Gold
Direction Times of India Wake up Chennai Footcandles Film Silver
Direction Google Chrome India The Web is what you make of it Studio Eeksaurus Productions Silver
Direction Union Bank of India Karima Begum Purple Vishnu Production Silver
Direction Volkswagen Jetta Volkswagen Jetta Flyboy Nomad Films Silver
Direction Vodafone Super Zoozoo Nirvana Films Bronze
Direction Flipkart.com Café Footcandles Film Bronze
Direction Spice Mobiles Popcorn Apostrophe Films Bronze
Direction Cancer Patients Aid Association Family Asylum Film Bronze
Original Music Score. Spice Mobiles Popcorn Apostrophe Films Gold
Original Music Score. Airtel HFZ Har Ek Friend Zaroori Hota Hai Equinox Films Silver
Original Music Score. Fanta Orange Fanta Orange Vision Nomad Films Bronze
Original Music Score. Times of India Wake up Chennai Footcandles Film Bronze
Editing Nike Nike Yards Hello Robot Productions Bronze
Editing Tata Sky Poochne Mein Kya Jaata Hai-Bank Curious Bronze
Editing Cadburys 5 Star Tailor Corcoise Films Bronze
Editing Adidas Bring it on 30 Seconds of Fame Bronze
Cinematography Cancer Patient AID Association Family Asylum Film Silver
Cinematography Fox Crime The Photographs Case Good Morning Silver
Cinematography 100 Pipers Be Remembered for Good Good Morning Bronze
Cinematography VIP Sky Bages Bear Footcandles Film Bronze
Cinematography Times of India Wake up Chennai Footcandles Film Bronze
Cinematography Titan Htse Runs on Light Footcandles Film Bronze
Special effects Volkswagen Jetta Flyboy Nomad Films Silver
Special effects Yamaha FZ Urban Ranch Future East Film Bronze
Special effects Adidas Bring In On 30 Seconds of Fame Bronze
Special effects Titan Htse Runs on Light Footcandles Film Bronze
Special effects Audi Audi A8L 3D Experience Crocodile Films Bronze
Production Design Vodafone Super Zoozoo Nirvana Films Gold
Production Design Google Chrome India The Web is what you make of it Studio Eeksaurus Productions Gold
Production Design Vodafone Blue Nirvana Films Silver
Production Design Indigo Airlines On Time Hello Robot Productions Bronze
Production Design Filpkart.com Office Footcandles Film Bronze
Radio Category
Subcategory Brand Caption Agency Metal
Food Cadbury Celebrations Cadbury Celebrations Boss Contract Advertising Bronze
Food Cadbury Celebrations Cadbury Celebrations Friends Contract Advertising Silver
Food Complan Ears Leo burnett Bronze
Food Center Fresh Thank You ‘Insurance Agent’ Ogilvy India Bronze
Food Perfetti Van Melle, India Candy Tree ‘Kid 1’ Ogilvy India Bronze
Food 5 Star 3D Spot Ogilvy India Silver
Toiletries, Cosmetics and Healthcare Crocin Advance Dhishkiyaoon, Kung Fu Grey India Silver
Toiletries, Cosmetics and Healthcare Crocin Pain Relife Congratulations, Jingle Bells Grey India Bronze
Clothing,Innerwear, Footwear and Accessories Tashi Shoes Saheli Leo Burnett Silver
Clothing,Innerwear, Footwear and Accessories Tashi Shoes Mandir Leo Burnett Bronze
Clothing,Innerwear, Footwear and Accessories Arvind Denim Labs ‘Twinny’ DDB Mudra Group Bronze
Clothing,Innerwear, Footwear and Accessories Wrangler Biker Denims Stitch Alok Nanda and Company Bronze
Household & Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Siren Ogilvy India Gold
Household & Business Appliances HP LASERJETS Gibberish BBDO India Bronze
Household & Business Appliances Khaitan Mixer Grinders Veg Mix, Fruit Mix JWT India Bronze
Household & Business Appliances Bajaj Disney Fans Donald Duck Leo Burnett Bronze
Household & Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Tabla Ogilvy India Bronze
Automotive Vehicles and Accessories Mahindra First Choice Note Leo Burnett Bronze
Automotive Vehicles and Accessories Mahindra First Choice Vasiyat Leo Burnett Bronze
Telecom Product & Services Uninor Increment Leo Burnett Silver
Telecom Product & Services Uninor Beemari Leo Burnett Silver
Household Products & Maintenance Finit Bulaye Leo Burnett Silver
Household Products & Maintenance Involve your senses The Fart DDB Mudra Group Silver
Household Products & Maintenance Fevikwik Father Ogilvy India Bronze
Household Products & Maintenance Fevikwik Servant Ogilvy India Bronze
Household Products & Maintenance Ambipur Nasal Grey India Silver
Media & Publications Screen Real Estate Leo Burnett Bronze
Media & Publications Screen Tarin Leo Burnett Bronze
Business and Home Services AskMe AskMe Pregnant Contract Advertising Bronze
Business and Home Services DHL Express DHL Express Delivery/’India-Thailand’, ‘India-Russia’, ‘India-Italy’ BBDO India Bronze
Retail Advertising UniverCell Death of High Prices (Aiyya), (Maama), (Rassa) JWT India Bronze
Travel, Entertainment and Leisure Tourism Corporation of Gujarat Limited. Gujarat Festivals-Rann Utsav Hindi Ogilvy India Bronze
Travel, Entertainment and Leisure Tourism Corporation of Gujarat Limited. Gujarat Festivals-Uttarayan Hindi Ogilvy India Bronze
Public Service, Appeals and Charity Saathi Street Kid 2 Leo Burnett Silver
Public Service, Appeals and Charity Saathi Street Kid 1 Leo Burnett Bronze
Radio Craft Category
Subcategory Brand Caption Agency Metal
Voice Performance The Times of India Naaka Mukka Now in English JWT India Silver
Voice Performance UniverCell Death Of High Prices (Aiyya) JWT India Bronze
Voice Performance UniverCell Death Of High Prices (Maama) JWT India Bronze
Voice Performance UniverCell Death Of High Prices (Raasa) JWT India Bronze
Voice Performance Saathi Street Kid-2 Lingo India Bronze
Production Cadbury 5 Star 3D Vigyapan Lingo India Silver
Production Save Our Sisters Healing Phone Numbers Lingo India Bronze
OOH Category
Subcategory Brand Caption Agency Metal
Food Mentos Sour Marbels Head 1 – Rope, Stitches, Nails Ogilvy India Gold
Beverages Maaza Milky Delite Monster, Tank Leo Burnett Bronze
Beverages Coffee Gold Stay Alert – Great Fire of London DDB Mudra Group Silver
Beverages Coffee Gold Stay Alert – New York Blackout DDB Mudra Group Silver
Beverages Coffee Gold Stay Alert – Armenian Internet Shutdown DDB Mudra Group Bronze
Toiletries, Cosmetics and Healthcare Morphy Richards Girl From Rajasthan Contract Advertising Bronze
Toiletries, Cosmetics and Healthcare Morphy Richards Girl In a Saree Contract Advertising Bronze
Toiletries, Cosmetics and Healthcare Pond’s Age Miracle Why Hide Your Year? – 1969, 1971, 1977 Ogilvy India Bronze
Clothing,Innerwear, Footwear and Accessories Killer Strech Denims Escape 1 -Bridge Grey India Bronze
Clothing,Innerwear, Footwear and Accessories Killer Strech Denims Escape 1 – Prison Grey India Silver
Household and Business Appliances F-70 Orgasm (Genuine Smile) JWT India Gold
Household and Business Appliances F-70 Pregnancy Test (Genuine Smile) JWT India Silver
Household and Business Appliances F-70 Solitaire (Genuine Smile) JWT India Bronze
Household and Business Appliances Bajaj Exhaust Fans Socks, Cigarette, Fish Leo Burnett Bronze
Household and Business Appliances Electrolux The AC that Cooled Mumbai DDB Mudra Group Bronze
Automotive Vehicles and Accessories Honda Jazz Dog Meridian Communications Bronze
Automotive Vehicles and Accessories Ceat Grip Stop Before – Couple, Little Boy, Pizza Guy, Cyclist, Street Dog Ogilvy India Bronze
Telecom Product & Services Uninor Conversations Multiply – Tiger, Spain, Obama, Dalai Lama, Micheal Jackson, Anna Leo Burnett Bronze
Household Products & Maintenance TIDE Fisherman, Onion Seller, Cook Leo Burnett Bronze
Household Products & Maintenance Titus Knives Fine Cuts – Pear, Orange, Apple Phoenix Ogilvy ,Sri Lanka Silver
Household Products & Maintenance Nirma Dishwashing Bar Lime Fresh – Fish Market, Toilet, Desi Bar Taproot India Bronze
Media & Publications The Times of India Signature Taproot India Silver
Media & Publications The Times of India Stay On, Baba Bengali, Pahalwaan Taproot India Bronze
Business and Home Services Rustomjee Navroz Mubarak ideas@work Bronze
Business and Home Services The Times Of India Visual Classifieds Taproot India Bronze
Business and Home Services Fedrigoni Growing Trees DDB Mudra Group Silver
Retail Advertising Audio Book India Jackie Chan, Dalai Lama, Andre Agassi Taproot India Gold
Travel, Entertainment and Leisure Yatra.com Immigration Stamps TBWA \ India Silver
Travel, Entertainment and Leisure White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Bronze
Travel, Entertainment and Leisure The Times of India Tailor Taproot India Bronze
Corporate Mothers’s Pride / Marvel Group of Companies The Curious Case of Chinki, Kabir, Krish, Happy, Bunty Out Of The Box Silver
Public Service, Appeals and Charity ORBO Word Game Elizabeth, Katherine, Vikramaditya, Jonathan Ogilvy India Bronze
Public Service, Appeals and Charity Mumbai Traffic Police Falling Hoarding Draftfcb Ulka Bronze
South Asia Titus Knives Fine Cuts – Pear, Orange, Apple Phoenix Ogilvy ,Sri Lanka Gold
South Asia K.F.C. Numbewraps, Numbersticks, Numbersnacks, Numburgers Publicis Solutions (Leo Burnett – Sri – Lanka) Bronze
Ambient Category
Subcategory Brand Caption Agency Metal
Ambient Media Dulux 3 In 1 Washable Cricket Score Wall Leo Burnett Solutions INC Bronze
Ambient Media Cancer Patients Aid Association Chanting Lighter Ogilvy India Silver
Ambient Media Vodafone Vodafone Santa Zoozoo Mall Activation Ogilvy India Bronze
Ambient Media Door Step School Ink Pad Leo Burnett Bronze
Ambient Media Electrolux The AC that Cooled Mumbai DDB Mudra Group Bronze
Print Category
Subcategory Brand Caption Agency Metal
Food Mentos Sour Marbles Stitches, Nails, Ropes Ogilvy India Gold
Food Nirma Salt Spicy Tongue, Sour Tongue, Bitter Tongue Taproot India Bronze
Beverages Coffee Gold Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London DDB Mudra Group Silver
Toiletries, Cosmetics and Healthcare Morphy Richards Girl In A Saree, Girl From Rajasthan Contract Advertising Bronze
Toiletries, Cosmetics and Healthcare Pond’s Age Miracle Why hide your year?- 1971, 1969 Ogilvy India Bronze
Toiletries, Cosmetics and Healthcare Nirma Washing Powder Ketchup Stain- Red T-shirt, Ink Stain- Black Taproot India Bronze
Toiletries, Cosmetics and Healthcare Vaseline Bat BBH Silver
Household and Business Appliances F-70 Orgasm (Genuine Smile), Solitaire (Genuine Smile), Pregnancy Test (Genuine Smile) JWT India Bronze
Household and Business Appliances Bajaj Exhaust Fans Fish, Socks, Cigarette Leo Burnett Bronze
Household and Business Appliances Stedfast Paper Shredders Shredders- Torture Room, Bedroom, Locker Room DDB Mudra Group Silver
Household and Business Appliances Fujifilm Finepix S4000 Beauty Pageant, Lawyer, Politician Grey India Bronze
Automotive Vehicles and Accessories Tata Motors 24X7 On-road assistance Draftfcb Ulka Silver
Telecom Product & Services LG Pig Rediffusion Young & Rubicam Bronze
Household Products & Maintenance Nirma Bartan Bar Lime Fresh – Fish Market, Toilet, Desi Bar Taproot India Silver
Household Products & Maintenance Tide Fisherman, Onion Seller, Cook Leo Burnett Silver
Household Products & Maintenance Rotomac Smooth Tip Pens Balloon-2′- Cross Game, Balloon-3′- Sandwich DDB Mudra Group Bronze
Media & Publications The Times of India Signature Taproot India Bronze
Media & Publications The Times of India Only Bengal Taproot India Bronze
Business and Home Services Marvel Realtors Crack, Italian Marble, Built- Up Area, Black Money TBWA \ India Bronze
Business and Home Services Rustomjee Navroz Mubarak ideas@work Silver
Business and Home Services Rustomjee Bedside Stories, Carpet Area, By the Age, True Story, Square Feet, XBOX, Kids will be Kids ideas@work Bronze
Business and Home Services The Times Of India Visual Classifieds Taproot India Silver
Retail Advertising AudioBook India Jackie Chan, Dalai Lama, Andre Agassi Taproot India Gold
Retail Advertising Blossom Books Gollum, Cat, Tin Man DDB Mudra Group Silver
Travel, Entertainment and Leisure Broken Compass Russian Vodka, American Flag, Mayan Palace Leo Burnett Silver
Travel, Entertainment and Leisure White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Gold
Corporate Mother’s Pride/ Marvel Group Of Companies The Curious Case of Chinki, Kabir, Krish, Happy, Bunty Out Of The Box Silver
Corporate Marvel Realtors Watchman, Crack, Built-Up Area, Italian Marbles, Black Money TBWA \ India Bronze
Corporate White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Silver
Corporate Rustomjee Bedside Stories, Carpet Area, By the Age, True Story, Square Feet, XBOX, Kids will be Kids ideas@work Bronze
Corporate Blossom Books Gollum, Cat, Tin Man DDB Mudra Group Silver
Print Craft Category
Subcategory Brand Caption Agency Metal
Art Direction for Print Advertising The Times Of India Visual Classifieds Taproot India Gold
Art Direction for Print Advertising Bajaj Exhaust Fans Socks, Cigarette Leo Burnett Silver
Art Direction for Print Advertising White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Silver
Art Direction for Print Advertising Bajaj Bulbs Wrist Watch, Rolling Pin Leo Burnett Gold
Art Direction for Print Advertising Coffee Gold Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London DDB Mudra Group Bronze
Art Direction for Print Advertising Nirma Bartan Bar Lime Fresh – Fish Market, Toilet, Desi Bar Taproot India Bronze
Art Direction for Below – the – line work Killer Jeans Strip The Summer Grey India Gold
Art Direction for Below – the – line work WWF Tiger Talk Ogilvy India Silver
Art Direction for Below – the – line work Sennheiser 25 Landmarks That Changed Music(Book) Metal Communication Bronze
Copywriting (Below 100 words) Rustomjee Carpet Area, XBOX ideas@work Silver
Copywriting (Below 100 words) Marvel Realtors Built-Up Area TBWA \ India Bronze
Copywriting (Below 100 words) Rustomjee Navroz Mubarak ideas@work Silver
Copywriting (Below 100 words) Steadfast Shredders Confidential Documents- Rosewell investigation, JFK Assassination, Elvis autopsy DDB Mudra Group Silver
Copywriting (Below 100 words) The Times of India Only Bengal Taproot India Silver
Copywriting (Below 100 words) Broken Compass Russian Vodka, American Flag, Mayan Palace Leo Burnett Bronze
Illustration Finit- Multi Insect Killer Detective Leo Burnett Bronze
Illustration Sanctuary Bear, Panda, Penguin DDB Mudra Group Gold
Illustration Volkswagen Short Dreams- Musical Jungle DDB Mudra Group Bronze
Illustration Whirlpool Washing Machine Shirt Contract Advertising Bronze
Illustration Coffee Gold Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London DDB Mudra Group Bronze
Illustration Nirma Bartan Bar Lime Fresh – Fish Market, Toilet Taproot India Silver
Illustration Mentos Sour Marbles Head 1 – Rope Deelip Khomane Silver
Typography WWF Tiger Talk Ogilvy India Bronze
Typography Transasia Not My Type XOX Design (A Division of The Flagship Advertising) Gold
Typography www.gandhifont.com Gandhijifont- Now in Hardcover Leo Burnett Gold
Photography WWF Tiger Talk – Book Ogilvy India Silver
Photography Times Of India Wake up Chennai- Water Tank, Police Station Amol Jadhav Photography Silver
Photography Tide Fisherman, Onion Seller Gopal M S Silver
Photography Bajaj Exhaust Cigarette, Socks Amol Jadhav Photography Silver
Integrated Category
Subcategory Brand Caption Agency Metal
Food Cadbury Celebrations Cadbury Celebrations Diwali Contract Advertising Silver
Food Cadbury Dairy Milk In home IMC Ogilvy India Silver
Food Hippo -Round Round Maa Creativeland Asia Silver
Beverages Mango Frooti Crazy Mango Fun Creativeland Asia Silver
Beverages Pepsi Change The Game Taproot India Gold
Toiletries, Cosmetics and Healthcare Lite Horlicks Health Test JWT India Bronze
Toiletries, Cosmetics and Healthcare P&G / Gillette Mach3 Turbo Sensitive Shave Sutra BBDO India Bronze
Clothing,Innerwear, Footwear and Accessories Nike Cricket Bleed Blue JWT India Bronze
Automotive Vehicles and Accessories Audi Audi A8L 3D Experience Creativeland Asia Gold
Telecom Product & Services Vodafone Vodafone 3G Ogilvy India Bronze
Telecom Product & Services Airtel Har Friend Zaroori Hai Taproot India Gold
Financial Services Union Bank Of India Your Dreams Are Not Yours Alone DDB Mudra Group Bronze
Media & Publications Sony – Kaun Banega Crorepati Koi Insaan Chota nahi Hota Leo Burnett Bronze
Media & Publications Fox Crime The Photographs Case Ogilvy India Silver
Media & Publications Mumbai Mirror 7 Wonders Of The City Taproot India Bronze
Media & Publications The Times of India Wake Up, Chennai Taproot India Bronze
Business and Home Services Rustomjee Childhoods Available ideas@work Bronze
Travel, Entertainment and Leisure Emirates Guess where, fly there. DDB Mudra Group Bronze
Corporate Samsung Printers Minus One Project Cheil India Silver
Corporate www.gandhijifont.com Gandhijifont Leo Burnett Bronze
Corporate J.K.Tyres Soles With Souls Contract Advertising Bronze
Corporate The Times of India A Day In The Life Of India Taproot India Silver
Automotive Vehicles and Accessories Audi Audi A8L 3D Experience Creativeland Asia Grand Prix
Direct Category
Subcategory Brand Caption Agency Name Metal
Dimensional Mail BBDO D.I.Y. Wines BBDO India Bronze
Dimensional Mail HipHop Mens (Spike Hold Gel) Spike Hold Calendars Beehive Communication Bronze
Dimensional Mail Audi Audi A8L 3D Experience Creativeland Asia Silver
Dimensional Mail www.gandhijifont.com Gandhijifont- Now in Hardcover Leo Burnett Gold
Dimensional Mail Birla Sun Life Mutual Fund The Storytelling Sales Kit M&C Saatchi-i Bronze
Dimensional Mail ITC Maurya, New Delhi Legend of Falling Leaves Ogilvy India Gold
Dimensional Mail Mother’s Pride / Marvel Group Of Companies The Curious Case Of Children Out Of the Box Bronze
Direct Campaign P & G/ Gillette Turbo Sensitive Shave Sutra BBDO India Silver
Direct Campaign Emirates Guess where , fly there DDB Mudra Group Bronze
Direct Campaign Fox Crime The Photographs Case Ogilvy India Gold
Direct Campaign Airtel Har Friend Zaroori hai Taproot India Silver
Direct Campaign The Times of India A day in the life of India Taproot India Bronze
Direct Response (Print) Thomas Cook Forex Surprisingly swift money transfers JWT India Silver
Direct Response (Print) The Times of India Baba Bengali, Pahalwaan, Stay On Taproot India Silver
Direct Response (Radio) Save Our Sisters Healing Phone Number Taproot India Bronze
Direct Response (TV) Emirates Guess where, Fly there DDB Mudra Group Bronze
Direct Response (TV) Fox Crime The Photographs Case Ogilvy India Gold
Direct Response (TV) The Times of India A Day in the Life of India Taproot India Bronze
Direct Response Digital. Hippo Round – Round Hippo Momline Creativeland Asia Silver
Direct Response Digital. Why This Kolaveri Di Song From the Movie ‘3’ Why This Kolaveri Di Jack In the Box Worldwide Gold
Direct Response Digital. Fox Crime The Photographs Case Ogilvy India Gold
Direct Response Digital. Future Generali Smart Life Insurance Video Will Ogilvy India Silver
Flat Mail Maharashtra Dyslexia Association Notebook’ Grey India Silver
Flat Mail Uninor Uninor Bill Leo Burnett Bronze
Flat Mail Birla Sun Life Insurance Saptapadi M&C Saatchi-i Silver
Flat Mail Getty Images Watermark Taproot India Silver
Design Category
Subcategory Brand Caption Agency Name Metal
Corporate / brand identity Filter Filter Identity Alok Nanda and Company Pvt Ltd. Silver
Corporate / brand identity China Doll New Logo Grant McCann Erickson Silver
Corporate / brand identity Egg Company Logo & Applications Alok Nanda and Company Pvt Ltd. Bronze
Stationery-business cards, letterheads, envelopes, CD covers etc Filter Filter Business Card Alok Nanda and Company Pvt Ltd. Silver
Stationery-business cards, letterheads, envelopes, CD covers etc Achyut Palav 45 Degree Card’ Grey India Silver
Stationery-business cards, letterheads, envelopes, CD covers etc Sanctuary The Killing Stapler DDB Mudra Group Silver
Stationery-business cards, letterheads, envelopes, CD covers etc Optic Gallery The card with a vision Ogilvy India Bronze
Publication Presidium / Marvel Group Of Companies The Signature Magazine Out Of The Box Silver
Publication Killer Jeans Strip The Summer Grey India Silver
Publication Mother’s Pride / Marvel Group Of companies The Curious case of children Out Of The Box Bronze
Direct Mails Lass Natural Cosmetics Disappearing Discounts DDB Mudra Group Silver
Planet Kids The Invite That Talks Back Happy Bronze
Posters Mentos Sour Marbels Head 1, Head 2, Head 3 Ogilvy India Silver
Posters Steadfast Shredders Confidential Documents-JFK Assassination, Pot Secret, Elvis Autopsy DDB Mudra Group Gold
Posters Vodafone Celebrate Bandra ‘Music Conductor’, ‘Drunk lady’, ‘Photo Frame’, ‘Purses’ Ogilvy India Silver
Posters Coffee Gold Stay Alert – Armenian Internet Shutdown, New York Blackout, Great Fire Of London DDB Mudra Group Bronze
Posters White Collar Hippies Launch Of White Collar Hippies/ ‘Nuclear’, ‘Terrorism’, ‘Sea Level’ BBDO India Bronze
Posters Pond’s Age Miracle Why hide Your Year? – 1969, 1971, 1977 Ogilvy India Bronze
Posters Bajaj Exhaust Fans Cigarette, Socks, Fish Leo Burnett Bronze
Books / Diaries …….. Aga Aga Mhani The Flagship Advertising Pvt. Ltd. Silver
Books / Diaries WWF Tiger Talk Ogilvy India Silver
Books / Diaries www.gandhijifont.com Gandhijifont – Now In Hardcover Leo Burnett Silver
Books / Diaries Transasia Not My Type XOX Design (A Division of The Flagship Advertising Pvt. Ltd.) Bronze
Calendars Coke Studio Sounds of Happiness Leo Burnett Silver
Calendars Johnson’s Baby Johnson’s Baby Calendar 2012 BBDO India Bronze
Calendars Sanctuary Asia Sanctuary ‘Reverse Calendar’ DDB Mudra Group Bronze
Packaging Red Cross Donate More Taproot India Pvt. Ltd. Silver
Packaging Filter Black Soda Alok Nanda and Company Pvt Ltd. Bronze
Packaging Filter Clear Conscience Laundry Detergent Alok Nanda and Company Pvt Ltd. Bronze
Environment design Absolut Absolut India Sound Installation Project Sapient Nitro India Gold
Myntra.com Fashion Capitals Happy Bronze
Craft in design Mentos Sour Marbels Head 1– Ropes, Nail, Stiches Ogilvy India Gold
Craft in design Absolut Absolut India Sound Installation Project Sapient Nitro India Silver
Craft in design ……… Aga Aga Mhani The Flagship Advertising Pvt. Ltd. Bronze
Craft in design White Collar Hippies Launch Of White Collar Hippies/ ‘Nuclear’, ‘Terrorism’, ‘Sea Level’ BBDO India Bronze
Craft in design Bajaj Exhaust Fans Socks, Cigarette, Fish Leo Burnett Bronze
South Asia China Doll New Logo Grant McCann Erickson Silver
Digital & Interactive category
Subcategory Brand Caption Agency Name Metal
Brand Corporate Website Vardenchi The Ride of Your Life on World Wide Web BC Web Wise Pvt. Ltd Bronze
Brand Corporate Website Kerala Holiday Mart Kerala Holiday Mart Website Indigo Consulting Silver
Brand Corporate Website Turquoise Cottage Turquoise cottage website Webchutney Silver
Brand Campaign Website/microsite Tata Tea JaagoRe Soch Badlo JaagoRe AgencyDigi Communications Pvt. Ltd. Bronze
Brand Campaign Website/microsite Nokia Nokia Direct the Drama Wunderman International Bronze
Brand Campaign Website/microsite Tanishq Sequel To Tvc With A Twist Maxus India Silver
Brand Campaign Website/microsite Fox Crime Photographs Case Ogilvy India Gold
Brand Campaign Website/microsite Audi Audi A8L 3D Experience Creativeland Asia Pvt. Ltd. Silver
Web Banner Asthma Society of India Coughing Banner – Rocket Ogilvy India Silver
Web Banner Rich media Center Fresh Actisport Get Active Online Maxus India Bronze
Web Banner Rich media Star Movies James Bond Surfs The Internet DDB Mudra Group Silver
Creative use of search engine marketing. Tata Docomo Tata Docomo Search Marketing – Using location searches to communicate network superiority Interface Business Solutions (India) Pvt. Ltd. Bronze
Creative use of email. Plan India Youngest job applicant BBDO India Silver
Creative use of email. Volkswagen India Text Drive Grey India Bronze
Creative use of email. Euroair Breathless eDM Ogilvy India Bronze
Creative use of Social Media Why this kolaveri di song from the Movie ‘3’ Why This Kolaveri Di Jack In The Box Worldwide Silver
Creative use of Social Media Tata Tea JaagoRe Soch Badlo JaagoRe AgencyDigi Communications Pvt. Ltd. Bronze
Creative use of Social Media Volkswagen India Anything4Jetta- India’s largest Twitter campaign Grey India Bronze
Branded Content for Internet –branded application / tool / mash up. Asian Paints Royale The Wall Takes it All Contract Advertising India Pvt. Ltd. Silver
Branded Content for Internet –branded application / tool / mash up. Volkswagen India Text Drive Grey India Bronze
Branded Content for Internet –branded application / tool / mash up. Nokia Nokia Agent.One Webchutney Bronze
Branded Content for Internet –branded application / tool / mash up. Volkswagen India Volkswagen LIVE @ IPL Grey India Bronze
Branded Game Samsung Mobile The Great Gadget Hunt Digitas India Bronze
Branded Game Tanishq Sequel To Tvc with a Twist Maxus India Silver
Branded Game Volkswagen India Text Drive Grey India Bronze
Brand film created for internet/video/youtube Reebok The Teesra Eleven Brandworks Bronze
Brand film created for internet/video/youtube The Times of India Naaka Mukka Now in English JWT India Bronze
Digital innovation use of new technology to create a new brand experience (including augmented reality) Nokia Lumia The Times of India becomes LIVE TV Maxus India Bronze
Digital innovation use of new technology to create a new brand experience (including augmented reality) Tata Docomo Tata Docomo Twittcom – World’s first Twitter commerce Interface Business Solutions (India) Pvt. Ltd. Silver
Online integrated campaign Tata Tea JaagoRe Soch Badlo JaagoRe AgencyDigi Communications Pvt. Ltd. Bronze
Online integrated campaign Volkswagen India anything4jetta Grey India Bronze
Online integrated campaign FoxCrime Photographs Case Ogilvy India Gold
Mobile – WAP site Nokia Net Ka Guru Net Ka Guru Maxus India Silver
Mobile – WAP site Citibank India QROSSWORD Publicis Communications Pvt. Ltd. Bronze
Mobile – Best Application for mobile/tool/mash up Titan HTSE Mobile App. Maxus India Bronze
SMS/Interactive voice recognition Fastrack Fastrack Video Sms Maxus India Bronze
SMS/Interactive voice recognition Mumbai District AIDS Control Society Hot-Line Group M – Dialogue Factory Bronze
Online integrated campaign FoxCrime Photographs Case Ogilvy India Grand Prix

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  • Lorraine Martin

    Thanks for the exhaustive but welcome list of winners. Hope the weather in Goa was kind to you guys.
    Cheers,
    Lorraine

Lorraine Martin / April 21, 2012,11:05 PM UTC

Thanks for the exhaustive but welcome list of winners. Hope the weather in Goa was kind to you guys.
Cheers,
Lorraine

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