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Goafest 2012 Creative Abby’s: Ogilvy hits four Gold in Direct category

Leads the tally with 5 metals including 4 Gold and a Silver; Taproot India wins 6 awards including 3 Silver and 3 Bronze

BestMediaInfo Bureau | Goa | April 21, 2012

Direct category of Creative Abby’s 2012 had 26 winners out of 46 shortlists on the award night held yesterday at Zuri White Sands.

Bagging 4 Gold and a Silver metals, Ogilvy India remained the leader in this category too. Leo Burnett and ‘Jack in the box worldwide’ bagged one Gold metal each. In terms of number of metals, Taproot India was on the top of the list with total 6 awards including 3 Silver and 3 Bronze metals.

Take a look at the list of winners in Direct category here:

Subcategory Brand Caption Agency Name Metal
Dimensional Mail BBDO D.I.Y. Wines BBDO India Bronze
Direct Campaign P & G/ Gillette Turbo Sensitive Shave Sutra BBDO India Silver
Dimensional Mail HipHop Mens (Spike Hold Gel) Spike Hold Calendars Beehive Communication Bronze
Dimensional Mail Audi Audi A8L 3D Experience Creativeland Asia Silver
Direct Response Digital. Hippo Round – Round Hippo Momline Creativeland Asia Silver
Direct Response (TV) Emirates Guess where, Fly there DDB Mudra Group Bronze
Direct Campaign Emirates Guess where , fly there DDB Mudra Group Bronze
Flat Mail Maharashtra Dyslexia Association Notebook’ Grey India Silver
Direct Response Digital. Why This Kolaveri Di Song From the Movie ‘3’ Why This Kolaveri Di Jack In the Box Worldwide Gold
Direct Response (Print) Thomas Cook Forex Surprisingly swift money transfers JWT India Silver
Flat Mail Uninor Uninor Bill Leo Burnett Bronze
Dimensional Mail www.gandhijifont.com Gandhijifont- Now in Hardcover Leo Burnett Gold
Flat Mail Birla Sun Life Insurance Saptapadi M&C Saatchi-i Silver
Dimensional Mail Birla Sun Life Mutual Fund The Storytelling Sales Kit M&C Saatchi-i Bronze
Dimensional Mail ITC Maurya, New Delhi Legend of Falling Leaves Ogilvy India Gold
Direct Response (TV) Fox Crime The Photographs Case Ogilvy India Gold
Direct Response Digital. Fox Crime The Photographs Case Ogilvy India Gold
Direct Response Digital. Future Generali Smart Life Insurance Video Will Ogilvy India Silver
Direct Campaign Fox Crime The Photographs Case Ogilvy India Gold
Dimensional Mail Mother’s Pride / Marvel Group Of Companies The Curious Case Of Children Out Of the Box Bronze
Flat Mail Getty Images Watermark Taproot India Silver
Direct Response (Print) The Times of India Baba Bengali, Pahalwaan, Stay On Taproot India Silver
Direct Response (TV) The Times of India A Day in the Life of India Taproot India Bronze
Direct Response (Radio) Save Our Sisters Healing Phone Number Taproot India Bronze
Direct Campaign Airtel Har Friend Zaroori hai Taproot India Silver
Direct Campaign The Times of India A day in the life of India Taproot India Bronze

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