ColorPlus appoints KarishmaLintas as its creative agency

The business was won in a multi-agency pitch

BestMediaInfo Bureau | Delhi | April 4, 2012

ColorPlus, a leading smart casual menswear brand, has announced the appointment of KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative agency.

Commenting on the new appointment, Hetal Kotak, Chief Operating Officer of ColorPlus, said, “We believe that KarishmaLintas’ creative ability, planning and strategic focus will help us further our brand plans for ColorPlus. Their understanding of the brand and its consumers and their skill to translate consumer insights into strategy and creative solutions provided them an edge over other agencies in the fray.”

Speaking on the win, GV Krishnan, Executive Director, KarishmaLintas, said, “We are honoured to have been appointed by ColorPlus as their creative partner. ColorPlus is an iconic brand that introduced the concept of smart casuals way back in the 90s, liberating the office-goer of monotony. The mandate given to us is to strengthen the brand and also make it relevant to the new age consumers, while keeping the timeless values of ColorPlus – authenticity, heritage, quality, craftsmanship, design sensibilities – and the loyalty the brand enjoys among the discerning Indian men.”

Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men. With focus on product innovation and unique use of colours, it has today come a long way. The brand has become the choice of the upmarket, sophisticated and discerning Indian man and changed the way he dressed. With flagship stores in the best locations, ColorPlus brought in an international shopping experience to the country.

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