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Cheil SW Asia appoints Vivek Dutta as VP – Planning

He joins Cheil after spending almost five years at Hakuhodo Percept as VP and National Planning Head. He has also worked for JWT

BestMediaInfo Bureau | Delhi | April 3, 2012

Cheil Worldwide SW Asia today announced the appointment of Vivek Dutta as Vice-President, Planning. He joins Cheil after spending almost five years at Hakuhodo Percept as VP and National Planning Head.

Dutta has also worked for JWT in the past and in brand and marketing functions at Dainik Bhaskar, LNJ Bhilwara Group (Mayur Suitings) and Mahindra & Mahindra.

Dutta will report to Alok Agrawal, COO, Cheil Worldwide SW Asia. Commenting on the development, Agrawal said, “Vivek has the right credentials to provide the required momentum in the planning function. His experience across diverse categories from automotive to consumer electronics, health, lifestyle and sports and social development makes for the perfect choice of a seasoned partner for the Cheil India team.”

Dutta has been in the industry for over a decade and a half and has had extended brand experience in the automotive sector having worked on the Maruti Suzuki range comprising the Grand Vitara, WagonR, A-Star and M800; as well as Suzuki Motorcycles. He has also worked with Daikin, Carrier, Panasonic, Sharp, Toshiba and Sony in both the HVAC and consumer electronics categories. Other career brands include Yakult, Hindware, Sukam Power Solutions, Unicharm, Citizen Watches, Top Ramen noodles, Unicef, ILO, GAIL, Apollo Tyres, ESPN Star Sports among others.

On his new role, Dutta said, “It’s a great time to be a part of Cheil. Contrary to popular belief Cheil is not just a Samsung agency. The intention here is to exponentially grow to be one of the top agencies in India. The fact that in the past few months Cheil has acquired a slew of varied business is testimony to this. My intention is to be a part of this movement and provide momentum for growth.”

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