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UTV Stars launches new property ‘Walk of the Stars’

First launched in Mumbai, it is slated to be launched in Delhi, London and Dubai at a later date

March 30, 2012:

The Indian Film Industry has earned immense admiration and loyalty of people of not only in India but worldwide. To immortalize this legacy, the official channel of Bollywood launchesthe first iconic landmark in the country – ‘UTV Stars Walk of the Stars’, which will bring Bollywood fans closer to their favourite stars.

UTV STARS Walk of the Stars is a way of honoring the invaluable contribution of the biggest superstars of Indian Cinema. It is a premium property that will encompass renowned celebrities’ handprints on a customized slab and specially designed brass statues of iconic legendary actors. While customized slabs bearing the handprints will be dedicated to the living legends of Indian Cinema, customized slabs with signatures will be dedicated to the legends that have passed away.

28th March 2012 marked the launch of the property in India, Mumbai, at the Bandra Bandstand Promenade. The launch was a grand affair that witnessedthe felicitation of the ‘KapoorKhandaan’ one of the legendary families of Indian Cinema thatis synonymous with and has contributed immensely to the Indian Film Industry. PrithivirajKapoor, Raj Kapoor, ShammiKapoor, RandhirKapoor, Rishi Kapoor, NeetuKapoor, KarishmaKapoor and KareenaKapoor’s slabs were installed on the day. And as a special honor, brass statues on a bench of the great Raj Kapoor and ShammiKapoor were also installed!

The property was inaugurated by none other than a true-blue Kapoor and the ‘Heroine’ of Bollywood, KareenaKapooralong with her director, MadhurBhandarkar! The launch event therefore marked a ‘Heroine’s tribute to Bollywood and the Kapoor scion’s felicitation of her legendary family!

Commenting on the Launch of the prestigious Property, MK Anand, C.E.O, Broadcasting, UTV, said:“The launch of the UTV STARS Walk of the Stars marks an important milestone in our efforts to bring Bollywood closer to audiences nationwide. Thereby, reinforcing the channel positioning, i.e. ‘The official channel of Bollywood’. It gives us immense pleasure to know that we are making a truly noteworthy tribute to the industry that we’re such an integral part of.”

Commenting on the Launch of UTV STARS Walk of the Stars, Zarina Mehta, Chief Creative Officer, Broadcasting, UTV, said: “UTV STARS, has in 6 months of launch, created a strong brand for itself as a knowledgeable Bollywood Insider. We are of and for the Indian Film Industry. And the UTV STARS Walk of the Stars is our tribute to this vibrant and wonderful dream world of movies.”

Commenting on the Launch of the Walk of the Stars, Nikhil Gandhi, Business Head, UTV STARS, said: “UTV STARS Walk of the Stars is the first iconic landmark tribute to Indian Cinema. This is a very proud moment for the Indian Film Industry as the launch of the UTV STARS Walk of the Stars marks an important landmark in the history of Bollywood. We are extremely delighted at the success of this launch are grateful and thankful to all those who have supported us.”

Commenting on the inauguration of the Property and the felicitation of the ‘Kapoor Khandaan’, Kareena Kapoor, the female protagonist of the film ‘Heroine’, said: “an entire ‘Walk’ dedicated solely to Indian Cinema is indeed heart – warming. I am extremely happy to be part of the Inauguration of the Walk of the Stars and what better way to inaugurate than felicitate my own family at the ‘Walk’! It is indeed an honor for me and my film ‘Heroine’ to be part of the UTV STARS Walk of the Stars.”

Commenting on the inauguration of the ‘Walk of the Stars’, Madhur Bhandarkar, Director of the Film ‘Heroine’, said: “I am extremely happy to be part of this momentous occasion that has in the true sense of the word honored Indian Cinema. And what better way to honor them than have a Walk dedicated exclusively to the greats of Indian Cinema! UTV STARS Walk of the Stars is a prestigious Property and to be part of its inception is truly an honor for me and my film, ‘Heroine’, which in itself is a tribute to Indian Cinema.”

While the concept of a Walk dedicated solely to Indian Cinema is nothing short of revolutionary, the path breaking initiative would not have been realized if not for the immense contribution of the BBRT (Bandra Bandstand Residents Trust) and the MARITIME BOARD in helping and facilitating this beautification Project. The fruition of the project should also be attributed to Priya Dutt, Shabana Azmi andMr. Baba Siddiquiwho’ve extended complete support and cooperation in every possible way.

The UTV STARS Walk of the Stars that launched in Mumbai at the Bandra Bandstand Promenade is also slated to be launched in Delhi, London and Dubai at a later date.

PR@BestMediaInfo.com

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