Launch planned next month. The group is also planning to launch regional and national television news channels by the yearend
Ananya Saha | Delhi | March 28, 2012
Tabloid seems to be the new buzzword for the coming financial year. First came the news about the proposed launch of ‘Millenium Post’ in Delhi towards April end. Now, Ranchi is gearing up for the launch of two tabloids from the house of Swastik Group.
The English and Hindi editions will debut in 24 districts of Jharkhand before April 15, 2012. Priced at Rs 2, the names of the two tabloids will be revealed on April 5. The group is also tightlipped about disclosing the names of the editors. The tabloids will work independently of each other.
After the tabloids, the Swastik Group will also launch regional news channel by April 15, 2012. And by end of the year, it will announce four national news channels.
Shishir Kumar, Bureau Chief, English Edition, Ranchi, told BestMediaInfo, “Both tabloids are independent of each other and have separate teams. Even the editors are different.”
The 24-page colour tabloids will be of 32 pages on Sundays with supplements, “but the edition will not have pullouts,” informed Kumar.
After capturing the Jharkhand market, the tabloids will debut in West Bengal and Bihar by November this year. While the marketing team and senior editorial team are in place, Kumar said that editorial recruitments are currently underway and the team should be in place by April 4.
“The promotional and marketing activity will begin after the name of the publications is announced. The hoardings and subscription-based promotions will take place across Jharkhand,” Kumar informed.
The Swastik Group, promoted by the Sarawgi family, was established in 1961 as a trading house in eastern India. The group’s areas of activities include communications, electricals, metals, general trading, import and export, forgings and castings, information technology, mining, security equipment, scientific instruments, construction, manufacturing, and publications.
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