NBA & Ten Sports launch 'NBA biggest fan contest'

Beginning March 31 through April 26, a trivia question will be asked during each NBA game broadcast on Ten Sports

March 29, 2012:

The National Basketball Association (NBA) and Ten Sports will tip off the first-ever NBA Biggest Fan contest on March 31, it was announced today.  NBA fans that tune in to NBA games on Ten Sports will be able to answer trivia questions for a chance to win the title of NBA Biggest Fan and a trip to the United States for a 2012 NBA Finals game.

Beginning March 31 through April 26, a trivia question will be asked during each NBA game broadcast on Ten Sports.  Fans will have 24 hours to respond to each question via SMS, and will become eligible to win after registering on Tensports.com. The two fans who answer the most questions correctly will be named NBA Biggest Fan and win a trip to the U.S. to experience the NBA Finals.

The NBA will promote the contest across its digital and social media assets in India to engage more fans.  Ten and the NBA will produce a series of vignettes highlighting the winners' experience at the NBA Finals which will air on Ten Sports and NBA.com/India during The Finals.

“We are happy to be part of the NBA Biggest Fan contest to find the most dedicated fans of the NBA in India,” said Atul Pande, CEO of Ten Sports. “This contest reaffirms our commitment to grow NBA viewing in India through various marketing initiatives.”

“We are excited to launch the first-ever NBA Biggest Fan contest with Ten Sports to provide our fans with the chance to win a trip to witness live NBA action,” said Matt Brabants, NBA Senior Vice President, International Media Distribution. “Thanks to our partner Ten Sports, we were able to create an exciting way to actively engage fans and reach out to new audiences while driving viewership for NBA broadcasts on Ten.”

The NBA has comprehensive television coverage in India this season.  Taj Television, which operates the Ten-branded sports channels, televises up to three live games per week on Ten Sports.  Live games air each Tuesday, Thursday and Saturday throughout the season with replays of each game in prime time.  Ten Sports also televises the NBA's marquee events live, including NBA All-Star, the NBA Playoffs, the Eastern Conference Finals and the NBA Finals.

Taj Television produces NBA dedicated highlight recaps as well as features on NBA grassroots events in India, including the Mahindra NBA Challenge, which air on Ten Sports and select Zee Network regional channels throughout the season.  In addition, Real NBA, a half-hour weekly program that provides viewers with a behind-the-scenes look at the biggest stories from around the league, currently airs in prime time on Ten Sports.

The NBA has been actively developing basketball in India since first visiting in 2008 with the Basketball without Borders program.  Since then, the league has staged a number of grassroots basketball development programs in the country including Jr. NBA/Jr. WNBA and the Mahindra NBA Challenge, the largest, multi-city, community-based basketball league in India.  Approximately15 players and legends from the NBA and WNBA have visited India to conduct basketball clinics and engage fans including NBA All-Stars Dwight Howard, Pau Gasol and Baron Davis.

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