Floated under Manish Viz’s Vun Digital and run by Deven Dharamdasani, Seventynine comes into existence on today
BestMediaInfo Bureau | Delhi | March 1, 2012
Seventynine, a Mobile Media Distribution and Analytics platform has finally come into existence on today. The new venture is floated under Manish Viz’s Vun Digital and run by Deven Dharamdasani.
SeventyNine is a cross-platform Pay-for-performance mobile network that offers a robust platform to enable App downloads and provides higher reach and visibility to Brands, also soon bringing new media advertising formats on mobile. For publishers Seventynine rakes up high performance advertising slots to increase monetization. Above all for the first time in India, Advertisers and Publishers will be able to expend an all-inclusive free-to-use Analytics right out of the box.
Seventynine drives an all-embracing campaign tracking instrument that helps track data right from the media acquisition phase through to usage & behavior metrics thus bringing funneled metrics like no other. Clearly advancing strides towards tracking business goals, Seventynine brings a revolutionary new way to consume and propel media objectives into the format-hungry mobile media market. Seventynine also engages with Brands who have not yet explored app as a business with its M-Establishment, bringing conceptualization, development & delivery of full-bodied mobile applications across platforms (IOS, Android, Blackberry, Symbian/Java, WP7 & HTML5).
“New forms of media are transforming the way advertising works. With growing consumer expectations, this shift was always on the cards. In this highly engaging ecosystem, no abiding channel holds more potential than the humble yet powerful mobile device,” says Deven Dharamdasani | Co-Founder & COO of Seventynine.
Manish Vij | Founding Director of Seventynine adds “The era of advertising is transforming at a vivacious pace. Traditional advertising channels are being now replaced by new media formats that exhume content in multiple ways. There is a paradigm shift in channelizing and leveling market and brand imagery to consumers which has greatly improved over the last few years in Digital Media.”
Seventynine is championed by media planners, industry specialists, data gurus & product whizzes that exude proficiency in analytics, media optimization & inventory buying experience across the digital space coupled with substantial experience in large-scaled product development & services management.