LinkedIn announces first ever B2B Connect for Indian marketers

Exclusively for Indian marketers, the event will take place on April 17, 2012 at the Grand Hyatt, Mumbai

BestMediaInfo Bureau | Delhi | March 20, 2012

LinkedIn India has announced B2B Connect 2012 – a first of its kind event, exclusively for Indian marketers to be held on Tuesday, 17th April, 2012 at the Grand Hyatt, Mumbai. The inaugural by-invitation event will bring together leading global marketers and advertising industry stalwarts to discuss the current and future marketing potential of the online space and will seek to establish digital and social media as a core channel for B2B marketing.

LinkedIn India has lined-up a stellar list of speakers and panelists from India and abroad for B2B Connect 2012 led by Jeff Weiner, CEO, LinkedIn, who will give the first keynote address. B2B Connect 2012’s second keynote speaker will be globally renowned B2B marketing strategist David Meerman Scott who will present on the New Rules of B2B Marketing. Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan – LinkedIn, Future Brands’ CEO Santosh Desai, Microsoft South East Asia’s Simon Mouyal and Philips Korstiaan van Wyngaarden will also address the audience at B2B Connect 2012. For more information and updates on speakers, please visit http://www.linkedinsolutions.in.

Announcing the launch of B2B Connect 2012, Hari V. Krishnan, Country Manager, LinkedIn India, said, “Indian B2B Marketers are finding that their traditional channels aren’t scaling or providing the measurability they desire. At B2B Connect 2012, we aim to bring together some of the best minds from across the globe to share their knowledge and expertise on how B2B brands can capitalize on the digital medium. The rise of social media has helped brands with the ability to reach the right audiences, and in the right context. In such a dynamic environment, it is critical for brands to be where decision makers are engaging with each other and influencers. At B2B Connect 2012, industry leaders will discover valuable insights and should leave inspired with a path forward for their brands to better market themselves in today’s connected world.”

LinkedIn, with over 150 million members worldwide of which over 14 million are in India, has evolved into a preferred platform for marketers in the country. It is also the platform of choice for B2B marketers in many leading economies. Approximately 57% of LinkedIn members in India are decision makers. In 2011, 149 Million business leads were driven on the platform by professionals in the country. This potent member base has equipped brands including CISCO India, SAP India, Huawei Enterprise Business Group, Polycom and Trend Micro, with an opportunity to lead engagement with the right audience. LinkedIn Marketing Solutions entails a host of customizable solutions with tools including LinkedIn Audience Targeting, LinkedIn Personal Messaging Unit, LinkedIn Custom Groups, LinkedIn Company Pages, LinkedIn Content Ads and LinkedIn Partner Messages.

“Indian brands have successfully leveraged the power of the LinkedIn professional network to reach an audience comprising of highly educated individuals in decision making capacities. This has become possible due to our approach of helping brands tailor their marketing approach as per their requirements. The combination of an empowered audience supported by unique tools and an emphasis on insights helps brands achieve a strong conversion rate and provides measurable results. At LinkedIn we provide marketers access to a product suite that caters to not only their short term tactical needs, but also long term strategic objectives.” said Dhiman Mukherji, Director, Marketing Solutions, LinkedIn India.

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