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Indian tally at ADFEST 2012 goes up to 27 with 3 Film Lotus

Creativeland Asia, O&M and Happy Creative Services add one Silver Lotus each in Film category on concluding day

BestMediaInfo Bureau | Delhi | March 21, 2012

Prasoon Joshi, President of McCann Worldgroup South Asia at Adfest 2012

With the announcement of winners in all the categories at the 15th Asia Pacific Advertising Festival, popularly known as ADFEST 2012, being held in Pattaya, Thailand, the Indian tally has gone up to 27 including 2 Gold, 12 Silver and 13 Bronze. On the final day of the awards, three Indian agencies brought in three metals in the Film category.

Creativeland Asia’s ‘Maa’ ad for Hippo Round Round was awarded a Silver Lotus while Ogilvy & Mather won a Silver Lotus for the ‘Bajaj Pulsar Speedlines’ ad for Pulsar. The third metal in the Film category went to Bangalore-based Happy Creative Services for its campaign ‘No Kidding. No Worries: Café/Parlour/Office’ for Flipcart.com.

Last year, the overall tally was 18 without any Gold metal. In 2010, Indian agencies had picked up 34 Lotus.

DDB Mudra Group leads the Indian tally with 9 metals including 3 Silver and 6 Bronze. Leo Burnett India has bagged 6 metals including 1 Gold, 1 Silver and 4 Bronze. McCann Worldgroup has won 5 metals including 1 Gold and 4 Silver. Grey Worldwide India follows with 1 Silver and 1 Bronze while Ogilvy & Mather has won 1 Silver and 1 Bronze. Creativeland Asia and Happy Creative Services have got one Silver Lotus each. DraftFCB+Ulka picked up 1 Bronze metal.

Category Agency Campaign Brand Award
Film Lotus Creativeland Asia Maa, Hippo Round-Round Hippo Silver
Ogilvy & Mather Bajaj Pulsar Speedlines Pulsar Silver
Happy No Kidding. No Worries. : Café/Parlour/Office Flipkart.com Silver
Press Lotus DDB Mudra Group York Blackout/Armenian Internet shutdown Coffee Gold Silver
DDB Mudra Group OLD LADY Passat Bronze
Grey Worldwide India Two-faced Beauty Pageant FinePix S4000 Bronze
McCann Worldgroup, India Onida i21 City Onida i21 Silver
McCann Worldgroup, India Onida i21 Forest Onida i21 Silver
McCann Worldgroup, India Onida i21 Sea Onida i21 Silver
McCann Worldgroup, India Onida i21 City/Forest/Sea Onida i21 Silver
Leo Burnett India Travelogue : American Flag/Russian Vodka/Mayan Palace Broken Compass Silver
Outdoor Lotus DraftFCB+Ulka India Falling Hoarding Mumbai Traffic Police Bronze
McCann Worldgroup, India Blind Car Hard Rock Café Gold
DDB Mudra Cleanoscope Rotract Mumbai Bronze
DDB Mudra Jumbled Conspiracy : Torture Room/Bed Room/Locker Room Stedfast Silver
DDB Mudra Jumbled Conspiracy – Bed Room Stedfast Bronze
DDB Mudra Jumbled Conspiracy : Torture Room Stedfast Bronze
DDB Mudra Jumbled Conspiracy : Locker Room Stedfast Bronze
Direct Lotus DDB Mudra Disappearing Discounts Lass Natural Cosmetics Silver
Grey Worldwide India Magic Drain Opener Pantene Hair Fall Protection Shampoo Silver
Ogilvy & Mather Chanting Lighter Cancer Patients Aid Association Bronze
Leo Burnett Ink Pad Literacy program – Door Step School Bronze
Design Lotus Leo Burnett India Gandhifont – Now in Hardcover Gandhifont Gold
Print Craft Lotus Leo Burnett India Reclaim Your Space : Cigarette/Fish/Socks Bajaj Exhaust Fans Bronze
Leo Burnett India Tide Fragrance : Fisherman/Onion Seller/Cook Tide Bronze
Leo Burnett India Reclaim Your Space : Cigarette/Fish/Socks Bajaj Exhaust Fans Bronze
DDB Mudra Corruption: Root out corruption 1/2/3 Rotaract Club Bronze

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