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DDB Mudra leads Indian tally at Adfest 2012

The agency has won 9 metals followed by Leo Burnett with 6 metals and McCann with 5 metals. Leo Burnett and McCann have won a Gold each

BestMediaInfo Bureau | Delhi | March 20, 2012

The 15th Asia Pacific Advertising Festival, more affectionately known as ADFEST 2012, announced the winners in Press, Outdoor, Cyber, Direct, Promo, Design, Print Craft and Film Craft on March 19 at Pattaya, Thailand. Winners in Film and Radio categories along with special awards will be announced today.

Indian agencies have fared well with 24 metals including 2 Gold, 9 Silver and 13 Bronze among the categories announced so far. Last year, the overall tally was 18 without any Gold metal. In 2010, Indian agencies had managed to pick 34 Lotus.

So far, DDB Mudra Group leads the Indian tally with 9 metals including 3 Silver and 6 Bronze. Leo Burnett India has bagged 6 metals including 1 Gold, 1 Silver and 4 Bronze. McCann Worldgroup has won 5 metals including 1 Gold and 4 Silver. Grey Worlwide India follows with 1 Silver and 1 Bronze while Ogilvy & Mather and DraftFCB+Ulka have managed to get 1 Bronze each.

Category Agency Campaign Brand Award
Press Lotus DDB Mudra Group York Blackout/Armenian Internet shutdown Coffee Gold Silver
DDB Mudra Group OLD LADY Passat Bronze
Grey Worldwide India Two-faced Beauty Pageant FinePix S4000 Bronze
McCann Worldgroup, India Onida i21 City Onida i21 Silver
McCann Worldgroup, India Onida i21 Forest Onida i21 Silver
McCann Worldgroup, India Onida i21 Sea Onida i21 Silver
McCann Worldgroup, India Onida i21 City/Forest/Sea Onida i21 Silver
Leo Burnett India Travelogue : American Flag/Russian Vodka/Mayan Palace Broken Compass Silver
Outdoor Lotus DraftFCB+Ulka India Falling Hoarding Mumbai Traffic Police Bronze
McCann Worldgroup, India Blind Car Hard Rock Café Gold
DDB Mudra Cleanoscope Rotract Mumbai Bronze
DDB Mudra Jumbled Conspiracy : Torture Room/Bed Room/Locker Room Stedfast Silver
DDB Mudra Jumbled Conspiracy – Bed Room Stedfast Bronze
DDB Mudra Jumbled Conspiracy : Torture Room Stedfast Bronze
DDB Mudra Jumbled Conspiracy : Locker Room Stedfast Bronze
Direct Lotus DDB Mudra Disappearing Discounts Lass Natural Cosmetics Silver
Grey Worldwide India Magic Drain Opener Pantene Hair Fall Protection Shampoo Silver
Ogilvy & Mather Chanting Lighter Cancer Patients Aid Association Bronze
Leo Burnett Ink Pad Literacy program – Door Step School Bronze
Design Lotus Leo Burnett India Gandhifont – Now in Hardcover Gandhifont Gold
Print Craft Lotus Leo Burnett India Reclaim Your Space : Cigarette/Fish/Socks Bajaj Exhaust Fans Bronze
Leo Burnett India Tide Fragrance : Fisherman/Onion Seller/Cook Tide Bronze
Leo Burnett India Reclaim Your Space : Cigarette/Fish/Socks Bajaj Exhaust Fans Bronze
DDB Mudra Corruption: Root out corruption 1/2/3 Rotaract Club Bronze

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