Cheil bags creative mandate for Net4

The win followed a multi-agency pitch for creative and digital communication

BestMediaInfo Bureau | Delhi | March 30, 2012

Cheil Worldwide South West Asia has been awarded the complete creative mandate for Net4 India, a leading data centre, cloud-hosting and network services provider. The business was won following a multi-agency, creative and digital communication pitch that encompassed strategy, creative and execution plan presentations.

Confirming the development, Alok Agrawal, COO, Cheil Worldwide SW Asia, said, “The win is yet another testimony to Cheil's integrated expertise. We provided a 360-degree solution to the client's brief. The challenge is to enhance awareness about Net4 and make it a top-of-mind choice in its fields of business. More than just advertising, the brand requires active engagement with consumers to get into their consideration set. At Cheil we always lay emphasis on ideas that energise people into action. Net4 is one of the earliest Internet companies in India with a solid heritage and proven business models. Our solution focused on building a stronger brand franchise across all segments of a fully integrated communication plan to drive business to Net4.”

Speaking on the appointment of Cheil, Jasjit Singh Sawhney, Chairman & MD, Net4, said, “Net 4 is a leader in most of its areas of operations, especially web services to SMEs. It is the only fully integrated Internet company providing solutions to businesses of all sizes, across a wide spectrum of technology services. We feel the market for our services is currently highly underpenetrated and is poised for explosive growth. To capitalise on this opportunity, we are embarking on an aggressive marketing plan and floated a brief to identify the right partner to build our brand and image. Cheil's understanding, clear strategy and impactful creative for Net4 clearly demonstrated superior thinking. We are looking forward to our partnership with Cheil for driving business on the back of a solid brand.”

Cheil has already begun work with Net4 on its various projects.

Net4 is a NSE and BSE listed company with consolidated revenues of Rs 304 crore (2010-11). Headquartered in Noida, the company has a client base that includes names like CNBC TV18, Essar, Godrej, Hutch, ITC, L&T, Lufthansa, NIIT, ONGC, Proctor & Gamble, Reliance, Sahara, SBI, Siemens and TCS.

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