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Zee New Media forays into OTT segment with Ditto TV

Currently hosting 21 channels from MSM, TV Today, BBC, and ZEE, Ditto TV to offer a complete set of 50 channels shortly

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Zee New Media forays into OTT segment with Ditto TV

Zee New Media forays into OTT segment with Ditto TV

Currently hosting 21 channels from MSM, TV Today, BBC, and ZEE, Ditto TV expects to offer a complete set of 50 channels shortly

BestMediaInfo Bureau | Delhi | February 29, 2012

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The digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee New Media, today launched India's first and only OTT (Over-The-Top TV) distribution platform, Ditto TV, with the aim of offering live TV channels and On-Demand Video (VOD) content to consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.

This offering heralds a breakaway from appointment TV viewing to a more flexible, customisable way of enjoying TV and VOD content -- my screen, my time, my video -- a concept that has fundamentally turned appointment TV viewing on its head.

With access to the largest collection of premium content, spread across leading content genres like GEC, sports, lifestyle, regional and news, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering seamless video viewing experience to a range of Internet-enabled devices. Along with this India launch, Ditto TV will also be available in the global markets of the UK, UAE, New Zealand and Australia with the US soon to follow by the end of this quarter.

Currently hosting a total of 21 channels, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and ZEE. Ditto TV expects to offer a complete set of 50 channels shortly. Another amongst industry firsts, Ditto TV offers features such as  adaptive streaming, an elaborative electronic programme guide, a content recommendation engine and an elegant user interface, all of which will be integral to enhance the user experience. Moreover, it allows for complete customisation, both in cost as well as choice of content. Users are given the option to handpick a basket of channels according to their personal preferences. Different price points offer absolute control of channel selection, with prices starting as low as Rs 49.

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Commenting on the launch of the revolutionary content distribution platform, the Managing Director and CEO of Zee Entertainment Enterprises (ZEE), Punit Goenka, said, “The over-the-top (OTT) category presents a huge potential and adds an exciting new dimension to Zee's business model. As a pioneer in the entertainment and content business, we have been systemically investing in our digital outreach. Ditto TV was created to bring cutting-edge wireless broadband digital services to customers across the world. Over the years, we have launched many industry firsts, but this is a launch that I am especially excited about. I believe that Ditto TV will transform the way content is consumed, and monetised and we are thrilled to be at the helm of this revolution.”

Vishal Malhotra, Business Head - New Media, ZEE, elaborated, “Ditto TV offers extreme versatility, both in terms of content as well as device and bandwidth compatibility. With the increasing number of smartphone users, Ditto TV will allow subscribers to access premium content from across the world, at the simple click of a button. For partners, it will create unique revenue generation opportunities, namely, for content owners, distributors, retail, OEMs, and service providers.”

Ditto TV has partnered with Siemens Communication and Media Technology to develop a strong technology platform that will offer adaptive streaming. This technology ensures an optimal feed basis the available bandwidth strength and allows users to select the feed based on their data connection which includes 3G, Wi-Fi and Fixed line broadband connections.  

Ditto TV, as an application, is available on leading application stores such as Apple App Store, Android Market and BlackBerry Application World. Ditto TV's prepaid cards will be retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered into a distribution alliance. For Windows and MAC PCs it can be downloaded from www.dittotv.com.

Daniel Rui Felicio, CEO, Siemens – CMT, commented, “Siemens is excited to be associated with Ditto TV- our superior technology paired with Zee New Media's innovation has resulted in a distribution platform that offers consumers a truly next-gen viewing experience.”

Ajit Joshi, CEO & MD, Infiniti Retail, a 100 per cent subsidiary of Tata Sons, which manages the Croma retail chain, said, “We are pleased to partner with Zee New Media for this unique initiative to get live content on to mobile devices. In line with its philosophy of helping consumers buy, Croma is always keen to partner in innovative initiatives like Ditto TV that get new benefits to consumers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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