Hindustan launches 10^th edition in UP from Moradabad

With this launch, the Hindi daily now completes its footprint in Uttar Pradesh and Uttarakhand

BestMediaInfo Bureau | Delhi | February 24, 2012

Hindustan Media Ventures Limited (HMVL) has today launched its 10^th edition in Uttar Pradesh from Moradabad. With this, Hindustan completes its footprint across the two states of UP and Uttarakhand. It is now printed from 18 centres across UP, Uttarakhand, Bihar, Jharkhand and Delhi.

Commenting on the launch, Benoy Roychowdhury, Executive Director, HMVL, said, “Moradabad is a unique region of UP that has placed India on the global map through its exports of over Rs 2200 crore worth of brass artifacts annually. Through the launch of our Moradabad edition, Hindustan now serves the entire footprint of UP and Uttarakhand – two progressive and prosperous states with a rich cultural heritage.”

Hindustan's Moradabad edition has started with a strong 1.1 lakh circulation, a number that is unsurpassed in that zone. The Moradabad launch comes on the back of the recent Aligarh edition launch which continues to progress by leaps and bounds, setting new benchmarks in journalism and reader connect.

Sharing his views on the launch, Amit Chopra, CEO, HMVL, said, “With our launch in Moradabad, we mark the completion of our journey of expansion that began in 2005. We now serve this economically powerful and culturally rich zone. As in our other markets, Hindustan will work to create reader delight through a high-quality newspaper and continuous engagement. We will become partners in progress for the citizens of the region. I am confident that Hindustan will emerge as the preferred newspaper for the people of this region.”

Rajan Bhalla, Head-Marketing, Strategic Businesses, HT Media, commented, 'The core proposition of Hindustan is 'Tarakki ko chahiye naya nazariya' – central to our brand and activation campaigns. We approached Moradabad with this very distinct perspective. Our election campaign 'Aao rajneeti karein' reflects our commitment towards UP and creating positive social impact.”

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