The mandate is to manage the brand’s website and social media presence for its range of food products
BestMediaInfo Bureau | Delhi | February 24, 2012
In a multi-agency pitch, BC Web Wise has won the Nilon Enterprises’ digital account for the Nilon range of processed foods. The agency will be responsible for establishing the brand’s presence on the digital platform. This includes creating and managing the brand’s website, social media presence as well as the search and media functions.
Nilon has had a presence in the processed foods business for over four decades. Its portfolio includes an entire range of products including ketchups, papads, jams, vermicelli, squashes, ready to cook foods and more. Nilon’s brief was to spread awareness about its range of products to the growing online community under the brand positioning ‘Authentic Taste’.
Sameer Penkar, Head of Marketing at Nilon, said, “My earlier experience working with BC Web wise on Pidilite brands Fevikwik and M Seal was positive. They offer customised solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources to expedite a project, ensuring regular follow-ups with involvement of the top management. The agency has the right talent, demonstrates an innovative approach and always seems to be hungry for quality work.”
Chhaya Balachandran Iyer, Founder and MD of BC WebWise, commented on the win, “We are really looking forward to working on the exciting range from Nilon. The brand is open to edgy creative communication, so this is a very rich and fertile ground for us.”
BC Web Wise is a full service digital agency that empowers brands online by offering strategic and powerful web solutions for brands across various markets and industries.
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