Dainik Jagran and Hindustan Times lead the market as No.1 Hindi and English dailies in the National Capital Region
BestMediaInfo Bureau | Delhi | December 28, 2011
The National Capital Region (NCR) consisting Faridabad, Ghaziabad, Gurgaon and Noida is ruled by Dainik Jagran among Hindi dailies while Hindustan Times leads among English dailies. Dainik Jagran, Hindustan Times, The Times of India, Hindustan, Amar Ujala and Navbharat Times remain the newspapers with a readership of more than 1 lakh with their presence in all 4 parts of the NCR.
Dainik Jagran remains the No.1 daily of NCR with an AIR of 3.86 lakh in IRS Q3 2011. The daily has 1.35 lakh readers in Faridabad, 1.42 lakh in Ghaziabad, 47,000 in Gurgaon and 61,000 in Noida in the current round of survey.
The No.1 English daily of NCR is ‘Hindustan Times’ with 2.92 lakh readers in the third quarter of IRS 2011. The daily had started the year with 3.03 lakh readers in IRS Q1 2011. HT has an AIR of 96,000 in Faridabad, 1.03 lakh in Ghaziabad, 37,000 in Gurgaon and 56,000 in Noida.
The second largest read English daily of NCR ‘The Times of India’ has recorded an AIR of 2.65 lakh against 2.7 lakh in IRS Q1 2011. TOI has 89,000 readers in Faridabad, 99,000 in Ghaziabad, 28,000 in Gurgaon and 50,000 in Noida.
The second largest read Hindi daily of NCR is ‘Hindustan’ with an AIR of 1.82 lakh compared with 1.84 lakh in IRS Q1 2011. The newspaper has 52,000 readers in Faridabad, 94,000 in Ghaziabad, 10,000 in Gurgaon and 25,000 in Noida.
Amar Ujala holds the fifth position in NCR with an AIR of 1.67 lakh. Amar Ujala’s maximum readership comes from Ghaziabad where it has recorded 1.28 lakh readers while it has 6,000 readers in Faridabad, 10,000 in Gurgaon and 23,000 in Noida.
Hindi daily from The Times Group ‘Navbharat Times’ has recorded an AIR of 1.29 lakh in NCR. The newspaper has 54,000 readers in Faridabad, 53,000 in Ghaziabad, 8,000 in Gurgaon and 14,000 in Noida.
‘Punjab Kesri’ and ‘Dainik Bhaskar’ have recorded 63,000 and 49,000 readers respectively in NCR with the maximum readership in Faridabad.
‘The Economic Times’ has 40,000 readers in NCR with 15,000 readers in Faridabad, 11,000 in Ghaziabad, 7,000 in Gurgaon and 7,000 in Noida.
With 37,000 readers, ‘Mail Today’ closely follows ET in every part of NCR. The newspaper has 16,000 readers in Faridabad, 8,000 in Ghaziabad, 6,000 in Gurgaon and 7,000 in Noida.
Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.
This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.
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