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VIP ushers in a new age of E-commerce

Becomes the first luggage brand to offer e-commerce facility to its consumers across the country

BestMediaInfo Bureau | Delhi | November 29, 2011

VIP, India’s leading luggage brand, achieves yet another enviable feat by becoming the first luggage brand in the country to offer e-commerce facility to its consumers across all cities & towns in India through its website www.vipbags.com.      

Through its e-commerce site (www.vipbags.com) consumers can browse through VIP’s wide range of product offerings & make purchases online. The bags will be delivered to their doorstep within 7 workings days at no extra cost. Currently, payments can be made only through credit card, debit card or net banking but soon ‘cash on delivery’ will also be offered on the site. www.vipbags.com can also be used for gifting.

Speaking on the initiative, Manish Vyas, Vice President Marketing, VIP Industries, said, “VIP as a brand has through the years been constantly evolving with the consumers to give way to category defining product ranges. The e-commerce feature is yet another initiative that places VIP Industries high up on the social relevance scale. It is focused on bringing the VIP brand experience closer to the consumer base no matter where they are in the country. With the launch of the online purchase feature on www.vipbags.com, we have taken the first step in ushering a new age in the luggage segment.”

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