Radio Netherlands launches sex education website in India

The web and mobile sites Lovematters.info and Lovematters.in will offer reliable information about sexual health and relationships

BestMediaInfo Bureau | Delhi | November 18, 2011

Radio Netherlands Worldwide (RNW), the Dutch international public broadcaster, has announced the launch of Lovematters.info and Lovematters.in, exclusive web and mobile sites offering reliable information about sexual health and relationships. The sites support the right to safe as pledged by the UN and WHO. Lovematters.info is the English version and Lovematters.in is in Hindi.

Love Matters offers clear, non-judgmental information about issues such as safe sex, contraceptives and reproductive rights and homosexuality. It handles these issues in a sensitive way and uses journalistic content to engage 18 to 30-year-olds in a positive manner.

With Love Matters, RNW draws on Dutch expertise in sexual health education. RNW works closely with local experts on sexual health to tailor content for different regions. Surveys show that adolescent are ill informed on this subject and want more information.

Speaking on the launch of Lovematters.info, coordinator Michele Ernsting said, “With Love Matters we hope to make it possible to open up a discussion on a subject which is so important to every one of us. We hope to give people the information they need to make the best possible decisions about their sexual health”.

Speaking on the launch of Lovematters.info, Amitabh Srivastava, Country Manager - South Asia, RNW, said, "With Love Matters we are trying to support the change that is required for the present generation. We are using all the futuristic technologies to get connected to our target group."

The mobile version of Love Matters will tie up with major telecom operators to provide the same content on mobile phones. This format provides information in a private and anonymous environment which is easy to access.

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