HUL picks Farhan Akhtar & Prachi Desai for Pureit

They will be the part of the marketing campaign for newly launched “Pureit Marvella RO”

BestMediaInfo Bureau | Delhi | October 11, 2011

Hindustan Unilever Ltd has roped in Farhan Akhtar & Prachi Desai as brand ambassador for Pureit's newly launched 'Pureit Marvella RO', India's only RO water purifier with “Advanced Alert Systems”.

Farhan Akhtar and Prachi Desai are part of the marketing campaign for “Pureit Marvella RO” representing the target audience that Pureit Marvella RO wants to communicate to. The urban and suave yet down to earth and trustworthy image of both Farhan Akhtar and Prachi Desai represents all that Pureit Marvella RO stands for. The couple come together in a candid avatar and explains the superiority of Pureit Marvella RO over any other ordinary RO purifier. Farhan and Prachi help deliver established Pureit values of “Trust and Credibility.”

“Since its national launch in 2008 Pureit has been adopted by over 4.5 million households across India. Today,  Pureit has a device to meet every consumer need right from devices which do not need electricity or continuous water supply to India's first fully automatic water purifier- Marvella OGT and now Pureit Marvella RO, which converts hard water of up to 2000 PPM into soft and tasty water. Each Pureit device meets USA Environment Protection Agency's (EPA) stringent germ kill criteria which recommends log 6, log 4 and log 3 reduction of harmful bacteria, viruses & disinfectant resistant parasites respectively”, says Vikram Surendran, GM Water, Hindustan Unilever Limited.

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