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CNBC AWAAZ presents Storyboard Consumer Awards 2011

To felicitate 'India's Most Recommended Brands & the Best Marketing Campaigns' today

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CNBC AWAAZ presents Storyboard Consumer Awards 2011

To felicitate 'India's Most Recommended Brands & the Best Marketing Campaigns' today

October 12, 2011:

publive-imageCNBC AWAAZ, India's No. 1 business channel, presents the seventh edition of 'Consumer Awards' in an all new avataar. 'Storyboard', a programme that deciphers and analyses the marketing functions of brands and observes closely their businesses has come together with 'CNBC AWAAAZ Consumer Awards', that identifies & felicitates the best performing brands across the Indian industries. CNBC AWAAZ Storyboard Consumer Awards 2011 will set new benchmarks for brands across India by bringing together consumer recommendations and expert opinions on one forum and identifying brands that have been able to excel in both the spheres. The first year of this marriage will see a host of new categories, more analysis and deeper insights. The Chief Guest, Shri. Prithviraj Chavan, Chief Minister, Maharashtra will felicitate 'India's Most Recommended Brands'  & 'The Best Marketing Campaigns' at the awards ceremony which will be held on October 12, 2011 at Taj Lands End, Bandra, Mumbai.

The CNBC AWAAZ Storyboard Consumer Awards will primarily have three main award categories: Awards by Popular Choice which will explore consumer recommendations, the Awards by Jury & the Special Commendation Awards which will identify the best marketing or brand initiatives of the year.

The 'Awards by Popular Choice' are based on an exhaustive consumer survey which is conducted with over 5500 respondents across six centres by The Nielsen Company. The research conducted evaluates brands on consumer emotions rather than just their behaviour. It also explores the success of various marketing initiatives undertaken by these brands. The aim of the research is to discover the drivers and motivators of different brands; recognize their best marketing initiatives and decipher the consumer behaviour behind the most recommended choice of brands. In short, select the most recommended brand rather than just a preferred choice amongst the consumers.

The Awards by Jury have been adjudged by an Eminent Citizen panel which comprised of stalwarts like S Y Quraishi; Chief Election Commissioner, Karan Johar, Eminent Film Maker; Harsha Bhogle; the Cricketing Wizard and Anuradha Sengupta, Editor, Storyboard.

CNBC AWAAZ Storyboard Consumer Awards 2011 will explore different brands that have managed to find a flavour with the Indian consumers even as they tightened their purse strings and those that have delivered true value for money.

Speaking on this occasion, Sanjay Pugalia, Editor-in-Chief, CNBC AWAAZ said, “India has evolved as world's most dynamic market with respect to emerging trends in consumer behaviour and its advertising and marketing landscape. It is amazing to see the phenomenal growth in the number of brand categories and trends over the last seven years. CNBC AWAAZ Storyboard Consumer Awards 2011 is India's most holistic platform that identifies and celebrates visionary brands that have reached out to their consumers and managed to make a mark in one of the world's most sought-after markets. These brands have broken the barriers of language and nationality, rising up to the coveted position of India's most recommended brands. Setting new benchmarks, CNBC AWAAZ Storyboard Consumer Awards have transcended into a commendable initiative saluting the Indian brands and the people behind them that millions of Indians have chosen to buy, to try, to experience and to own.”

CNBC AWAAZ Storyboard Consumer Awards 2011 will include the following categories:-

AWARDS BY POPULAR  CHOICE
Financial
1 Most Recommended Banking Brand of the Year
2 Most Recommended Financial Services Brand of the Year (Non Banking)
Automobile
3 Most Recommended Four Wheeler Brand  of the Year
4 Most  Recommended Two Wheeler Brand of the Year
Technology
5 Most Recommended Mobile Brand of the Year
6 Most Recommended Lifestyle Technology Brand of the Year
7 Most Recommended Computing Brand of the Year
FMCG
8 Most Recommended FMCG Company of the Year
Consumer Durable
9 Most Recommended Consumer Durable Brand of the Year
Retail
10 Most Recommended Modern Retail Brand of the Year
Telecom
11 Most Recommended Telecom Service Provider of the Year
Most Consumer Conscious Company
12 Most Consumer Conscious Company of the Year
Entertainment
13 Most Recommended Television Channel of the Year
14 Brand Ambassador of the Year
Consumer's trusted Choice based on loyalty scores
15 Consumer's Trusted Choice
16 Consumer's Trusted Choice
17 Consumer's Trusted Choice
AWARDS BY JURY
18 Ad Campaign of the Year
19 Cause Based Marketer of the Year
20 'We Get India' Brand of the Year
21 Digital Marketer of the Year
SPECIAL COMMENDATION AWARDS
22 Effective & Successful Rebranding for a Corporate Entity
23 Effective Brand Refresh with Universal Appeal

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