Swaarnim Naturscience appoints Quasar for digital marketing

The agency will be responsible for multiple marketing initiatives for the niche line of Swaarnim health products on digital platforms

Pallavi Goorha Kashyup | Mumbai | September 30, 2011

Quasar Media has bagged the digital account for Indore-based Swaarnim Naturscience Ltd., a maker of herbal products. Quasar will be responsible for multiple marketing initiatives for the niche line of Swaarnim health products on digital platforms.

Confirming the development, Moneka Khurana, Business Director (West), Quasar Media, said, “We see this as a phenomenal opportunity to leverage Quasar's ability to add value at a digital strategy level and orchestrate a cohesive solution for Swaarnim, wherein all relevant digital touch points contribute and work towards common goals, as well as exploit the high level of synergy between the prevailing touch points.”

Sourav Dutta, Account Director (West), Quasar, said, “We're delighted to partner with Swaarnim Naturscience and our team will be working closely with the client to strategise and implement effective digital marketing strategies to help grow the client's business.”

Vivek Jain, Managing Director, Swaarnim Naturscience, said, “We are glad to assign our digital responsibility to Quasar. This was a natural selection after evaluating the choices available in the digital industry. We feel that Quasar is the right partner as they offer end-to-end solutions and we are delighted to partner them on a long-term basis.”

Quasar Media is a leading digital marketing and e-business services agency and is part of WPP, the largest marketing communications group in the world. Quasar's Mumbai office manages clients such as Sharekhan, Colgate Palmolive, Eureka Forbes, Switzerland Tourism and Tata AIG General Insurance, to name a few.

Pallavi.Goorha@BestMediaInfo.com

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