Colors lines up 'double vaat' for Bigg Boss 5

The original 'brats of bollywood' - Salman and Sanjay - are ready to double the decibel, boldness and meanness level in the Bigg Boss house from October 2

Pallavi Goorha Kashyup | Mumbai | September 30, 2011

Colors' flagship reality show, Season 5 of 'Bigg Boss', is set to hit television screens with actor Salman 'Dabangg' Khan and his actor buddy Sanjay 'Munnabhai' Dutt as hosts. The original 'brats of Bollywood' are sure to double the decibel and boldness level in the Bigg Boss house as they give contestants a dose of 'double vaat'. Bigg Boss 5 will go on air with an opening episode unveiling the 14 celebrity contestants on October 2, 2011, at 8 pm.

The Bigg Boss House this year is more compact unlike last year, leaving no scope for contestants to have any personal space or time. From being a sanctuary, the house will now be a cage with contestants gnawing at each other's nerves. This means not just more drama and more clashes, but testing the patience of the 14 contestants to the extreme. The Bigg Boss house this season is moving from the busy markets of Lonavala to the lush plains of Karjat.

Speaking about the new season, Raj Nayak, CEO, Colors, said, “Bigg Boss is one of our flagship shows that has been running successfully on the channel over the last four seasons. It is a unique format that provides brands an exciting and innovative platform, spread over more than three months. This year with two of Bollywood's biggest superstars, Salman Khan and Sanjay Dutt, as hosts, we're confident of making Bigg Boss even bigger and generating higher revenues as well as stickier eyeballs. Vodafone continues its partnership with us third year in a row as presenting sponsor, along with a new set of advertisers from across categories like FMCG, automobiles, electronics, skincare and more.”

Ashvini Yardi, Head – Programming, Colors, said, “Bigg Boss in the fifth season ups the game in double measure completely – big gets bigger, loud gets louder, mean gets meaner. Making it twice as tough for the contestants are the two original brats of Bollywood -- Salman and Sanjay -- who are out to give them a dose of double vaat. Their impeccable timing, candid style and undeniable mass connect will make Bigg Boss 5 a must watch.”

Elaborating on the new time slot for the show, she said, “With a strong fiction line-up during the week, we are bringing in Bigg Boss 5 to the 10.30 pm time slot this season. 'Na Aana is Des Laado', which currently occupies this slot, will be moved to the 1 pm slot to build our afternoon band. On weekends, Bigg Boss 5 will air at 10 pm which will include the eviction episode on Saturdays (with Aakhri Farmaan) and some unseen tidbits from the show on Sundays (Undekha Action). This is being done with the aim to build up viewership on weekends and keep everyone tied to their seats with their fingers crossed in anticipation about who will be leaving the Bigg Boss house.”

Talking of his association with Bigg Boss, Salman Khan, commented, “Last season, Bigg Boss was a new venture but I thoroughly enjoyed it. Now in my second innings with Bigg Boss, I am extremely excited about hosting it with my close buddy, Sanjay. If you saw me easy and friendly last season, this season I am going to be tough and gang up with Sanjay to lagao sabki double vaat. Making the contestants stay in the house chaotic and a living hell is just a trailer into what's in store for them.”

Speaking on his first time on television, Sanjay Dutt said, “Television has always interested me, but I never got the right opportunity to dive in. The candid format and fun element involved in Bigg Boss is what attracted me. Besides, hosting it with my brother and buddy Salman was reason enough to take it up. We share a great chemistry and love entertaining people. As for the contestants, Bigg Boss 5 is not going to be a holiday -- beware it will be Double Vaat anytime!”

On Vodafone being the presenting partner, Kumar Ramanathan, Chief Marketing Officer, Vodafone, said, “Vodafone as a brand has always been associated with engaging formats. Bigg Boss is a unique combination of reality and unpredictable drama. Partnering with such a reality show gives us an opportunity to get directly involved with our consumers across every touch point. Bigg Boss enjoys good viewership and associating with such a high decibel show will only increase our brand value. We are keen to look at seamless brand integration with Bigg Boss season 5 with a range of activities planned around the show for the housemates as well as Vodafone customers. Our association with Bigg Boss last season was a great success and we hope to recreate the same buzz this season.”

Produced by Endemol India, Bigg Boss is the ultimate reality show where 14 celebrities from different walks of life are locked in a house for 98 days – with 55 cameras following their every little move 24x7. Last year, 105 million viewers watched Season 4 of Bigg Boss over a period of three months.

Deepak Dhar, Managing Director, Endemol India, the production house of Bigg Boss, said, “Bigg Boss is a brand today, the format and content of the show is something that cuts across all segments both in popularity and appeal. This season, the game gets bigger and bolder. The show has all the ingredients of great entertaining content – fights, romance, drama, comedy and now with Sanjay Dutt and Salman Khan, viewers are in for a visual treat.”

Also read: 'Bigg Boss' flavour to stay as season 5 takes 10.30 pm slot

Info@BestMediaInfo.com

Info@BestMediaInfo.com