Launches a completely new on-air format with upbeat Hindi and English tracks all day long. BestMediaInfo Bureau | Delhi | August 17, 2011
Bengalureans will now get a dose of Hindi and English music as Fever 104 FM will be playing music for its young, urban and cosmopolitan listeners in the city. Fever 104 FM has always believed in innovation and has been fearless about its convictions. With this trust, Fever launches a completely new on-air format that promises an enthralling radio listening experience for listeners with upbeat Hindi and English tracks all day long. An interesting line up of RJ’s and great music is planned for the new Bengaluru that is global and cosmopolitan.
Post an evaluation of listener feedback and appreciation of Fever’s programming innovations; a best format for the station is being rolled out. Being a premium and young station, Fever 104 FM will switch to playing Hindi and English music to cater to the evolving young and cosmopolitan audience in Bengaluru. Fever 104 FM will be the hippest, most energetic and the most fun radio station in the city.
The customized programming stems from the changing demographics of Bengaluru. Bengaluru is a multi-ethnic city and Fever’s new on-air format will surely entertain and engage one and all. S Keerthivasan, Business Head, Fever 104 FM, said, “Changing the format and positioning of our Bengaluru station is a conscious effort towards engaging and interacting with the evolving listeners of the city. Like any other metro, Bengaluru is changing with time and we are keeping up with it, trying to deliver the best radio listening experience for our listeners. The time is right and we are certain and confident that with these changes, we are going to rewrite the rules of the game once again.”