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- Meridian beefs up creative leadership
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Star Plus only gainer; Sony firm at No.2; Zee TV loses more eyeballs
Hindi GECs hold their ground in the week 35 of TAM 2011 when Anna movement directed the viewers to the news channels.
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Sony MIX goes on-air on 1st September
The latest and 5th member of MSM family of channels – SET, MAX, PIX and SAB – MIX is a Hindi music channel.
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Dentsu Marcom appoints Narayan Devanathan as National Planning Head
He comes in here from Euro RSCG where he was Chief Strategy Officer; he will be based out of Gurgaon.
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Cannes Lions 2012 reverts to original dates: 17-23 June
The festival dates were expected to be 2 weeks before the usual dates due to refurbishment work at Palais des Festivals.
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Reliance Netconnect launches India’s first 3D cinema ad campaign
Conceptualized by Grey Worldwide and developed by Reliance MediaWorks, the campaign consists 3 TVCs; watch here.
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Kellogg’s Special K launches multi-media campaign with Lara Dutta
Conceptualized by JWT, the campaign was unveiled online; watch the TVC here.
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COLORS forays into the historical genre with Veer Shivaji
Premiering on 2nd September, the biopic show takes 8.30 pm slot on Friday and Saturday.
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Dish TV introduces DTH portability; launches Dish Freedom
Now for the first time in India, DTH consumers can change operators by using Dish Freedom device.
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UTV STARS assigns creative duties to Rickshaw
Rickshaw to start with the campaign of 2 shows; channel’s launch campaign was conceptualized by Taproot India.
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Chetan Bhagat to promote Hong Kong Tourism Board
360 degree campaign titled Chetan’s Affair with Hong Kong – Asia’s World City launched.
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