Dainik Bhaskar Group recently entered in Marathi newspaper market with Divya Marathi’s Aurangabad edition.
BestMediaInfo Bureau | Delhi | July 5, 2011
Commenting on the launch, Sudhir Agarwal, Managing Director, DB Corp Limited said, “Nashik is one of the major cities of Maharashtra and a key agricultural and industrial hub, and therefore our successful launch in the city is extremely significant to our growth strategy. The city is one of Maharashtra’s growth engines with strong economic potential. Consequently, our launch planning, market analysis, audience classification, product development and research planning and execution were all developed keeping in mind our single objective of creating a very strong product with high quality content, addressing not only every reader’s information needs but also an unbiased vehicle to support Nasik’s economic development. We are excited with the launch of our 62nd edition and look forward to consolidating our presence in the region.”
The daily claims to have contacted 1,84,000 households under its well known robust Twin Contact Program before the launch, which helped map an in-depth understanding of the readership patterns in the city. It also showed that Nasik wanted a newspaper free from political influence. Hence, Divya Marathi has been launched with the promise of ‘Unbiased Courageous Journalism’ and independent voice in Maharashtra.
Hemant Arora, Chief Office- Marketing and Corporate Sales, Dainik Bhaskar Group said, “At Dainik Bhaskar Group, we always strive to understand the reader and their requirements. We have done this again in Nasik. Intensive market analysis, rigorous project planning and sharp marketing and branding campaign supported Nasik Launch.”
Similar to the Aurangabad launch, a powerful branding campaign supported the launch and announced the progress of the survey at every stage – “Tumchi Marji Janoon Ghyayla Yetoye” (We are coming to know your opinion/wishes!) and “Na Sattechi, Na Mastichi, Aata Chalel Tumchi Marji” (No political propaganda, nor any media hype, now our opinions will matter! )
The launch function was graced by Rajnath Singh, Jaiprakash Jaiswal, Chhagan Bhujbal, Raj Thakrey, and Ajit Wadekar.
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