Aidem Ventures to handle sales for Al Jazeera Channels in India

Aidem has been appointed by q.media, the media representative of Al Jazeera Channels.

BestMediaInfo Bureau | Delhi | July 19, 2011

Aidem Ventures, India's leading independent Media Consulting, Marketing and Advertising Sales Company, has been appointed as the media representative for Al Jazeera English (AJE) and other Al Jazeera flagship channels, namely: Al Jazeera Arabic, Al Jazeera Documentary, Al Jazeera Mobasher in India.

Al Jazeera English was granted a license by the Government of India in December 2010 to broadcast in India for the first time. This decision will allow cable and satellite companies in India to add the channel to their line-up. Al Jazeera English currently has a bureau and a distribution office in New Delhi.

Al Jazeera English is the first English language world news channel to be headquartered in the Middle East. Launched in November 2006, Al Jazeera English seeks to present every side and every angle to its stories and act as a bridge between cultures. With unique access, making it the channel of reference for Middle East events, and 65 bureaus strategically placed around the world, Al Jazeera English provides independent and impartial news for a global audience, giving voice to different perspectives from under-reported regions around the world.

Al Jazeera English is available in more than 100 countries to more than 220 million households worldwide.  The channel was awarded “Best 24 Hour News Programme” at the 48th and 50th Annual Monte Carlo Television Festival and has received awards from the Royal Television Society, Amnesty International and YouTube. The channel has also received a total of six International Emmy nominations in the News, Documentary and Current Affairs categories.

Announcing the appointment, Jaber Al-Ansari, Group Media General Manager at q.media, the media representative of Al Jazeera Channels, said, “We are excited to establish our business presence in India with the appointment of Aidem Ventures as our representative in India. This partnership reflects q.media's ambition to pursue Al Jazeera's successful global expansion and to meet Indian based companies' needs for a prestigious media platform like Al Jazeera English Channel to market their brands to a global audience”.

Vikas Khanchandani, Director – Aidem Ventures, said “We are delighted to be entrusted with the mandate to develop the advertising potential of an iconic and credible media brand like AJE in India. As India continues to integrate strongly with the world economy, more and more Indian companies and brands will be looking to expand their footprint globally and will be seeking robust global media platforms to build their brands. Aidem, with its extensive experience and track record in the news genre, is best equipped to partner with Al Jazeera in their foray into the Indian market.”

It is estimated that the advertising expenditure by Indian entities (like Incredible India) and companies (private and public sector) in the international markets would be around US $ 100 million. With new emergent sectors like medical tourism, software companies, telecommunications, spiritual and wellness tourism it is anticipated that there will be brisk growth in the years ahead.

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