Bringing the best of Hollywood Action in Telugu, the channel was launched this weekend.
BestMediaInfo Bureau | Delhi | June 30, 2011
UTV, a media and entertainment conglomerate from South Asia started showcasing the best of Hollywood Action Movies in Telugu with the launch of “UTV Action Telugu” on 26th June. The channel has launched aggressive marketing campaign on all possible media platforms in Andhra Pradesh.
Besides other promotional activities, the channel will also offer Trade patrons a chance to enjoy an Action packed trip in a foreign locale where they would get a chance to indulge in high octane adventure activities soon.
UTV Action has been taking its trade partners on various adventurous and action oriented trips in the past. It started with sky diving in South Africa, then an adventure packed trip to Singapore for the F1 race and recent being some real action at Della, India’s largest adventure park.
MK Anand, CEO-Broadcasting of UTV in a press note issued in Vishakapatnam yeasterday, said, “People in Vishakapatnam like in any other places in Andhra Pradesh are fond of watching action packed thrilling movies. UTV Action Telugu is already airing Hollywood blockbusters dubbed in Telugu. To popularize the channel, it is associating with singe screen theaters and multiplexes in over 25 cities in Andhra Pradesh including Vishakhapatnam.”
The high octane channel joins the existing channel bouquet of UTV that comprises of UTV Bindass, UTV World Movies, UTV Movies and UTV Action Hindi.
UTV Action Telugu will reach out to the action oriented male audience in the age group of 15 years and above looking for the ultimate action destination in Andhra. It builds on the success of UTV Action Hindi which enjoys the largest loyalty among male viewers in the Hindi speaking markets and boasts of supreme quality dubbing.
Foraying into Andhra with an action packed library, the channel will showcase multiple blockbuster titles comprising of Hellboy, Book of Eli, Angels and Demons, The Bounty Hunter, Bad Boys, Karate Kid and several others. On the first day of the launch the channel will telecast back to back Hollywood titles like Spiderman, Kung Fu Hustle, XXX, Men in Black, Hancock and The One. UTV Action Telugu has put together a thrilling action packed weekend slot for its viewers and will captivate them with key properties like ‘Saturday Premiere Gharjanaa’ and ‘Sunday Sungramam’along with a special creature feature slot on Monday -‘Monday Maha Monster’. In a bid to bring the best of action content to its viewers, the channel will also showcase Telugu premieres of popular titles released last year within three months of their Indian television premiere.
MK Anand further said, “With the genre specific movie platform gaining momentum and the popularity of action titles growing there is an opportunity to expand in new markets. UTV Action Telugu is born from the insight that action content permeates across languages. Andhra yields the highest returns for dubbed Hollywood films in Telugu with Avatar and 2012 grossing over 30crore in Telugu alone. Keeping this in mind, the idea is to bring the best of Hollywood action to the male viewers but in true Andhra style. We have adopted a completely unique format of dubbing which is of superior quality and is sure to be liked by the viewers.”
This an excellent program CONGRATULATION to MK Anand, CEO-Broadcasting of UTV. All the best..
Joint Secretary (Kung fu Federation of India)