To manage the Social Media marketing activities for the Diamond Jewelry major.
BestMediaInfo Bureau | Delhi | June 21, 2011
Social Wavelength, one of the leading Social Media agencies in India has been appointed by Kama Schachter Jewelry Private Limited to manage its Social Media marketing activities. The selection was an outcome of a pitching process, where Social Wavelength presented various strategies for Kama Schachter, on Social Media.
Kama Schachter’s foray into Social Media is part of the brand’s overall strategy to use digital media to connect with multiple stakeholders such as global B2B customers, jewelry retailers in India and outside India, retail customers, industry personnel and business partners. Kama Schachter intends to use its Social Media initiatives to create multiple interactive touch points to reach out to it’s target audience, and sharing with them, interesting thoughts and ideas arising out of their extensive experience in the jewelry business. Kama Schachter does intend to use Social Media as a marketing and brand building tool, but simultaneously, Kama Schachter also looks forward to creating interesting conversations in the space of jewelry, with prospects and customers, and seeks the opportunity to assert its thought leadership in the space.
Said Colin Shah of Kama Schachter, "Kama Schachter has been at the fore front of innovative manufacturing practices in jewelry, as also in creating outstanding designs. We understand the growing significance of the digital space, to reach Indian as well as global customers and influencers, and with that in mind, we chose to make a start in the Social Media space.”
Kama Schachter is yet another brand that has entrusted their Social Media management to Social Wavelength. Speaking on the occasion, Sanjay Mehta of Social Wavelength said, "Jewelry purchase, be it B2B or B2C, typically involves online research, and word-of-mouth referrals. Thus Kama Schachter, with its brilliant designs and exciting product offerings, is well positioned to leverage Social Media as a tool for connecting with global and Indian customers of jewelry”.