Saatchi & Saatchi wins creative duties for OLX

Estimated account size in the region of Rs.10-12 crores.

BestMediaInfo Bureau | Delhi | June 2, 2011

Saatchi & Saatchi has added another feather to its cap by bagging the creative duties for the leader in free classifieds worldwide – OLX.  Catering to an audience in one of the fastest growing sectors in India, OLX is an exciting brand which is sure to cut across sectors with more and more people using the online space to find and buy products that they need and sell products that they don't want to use.

Although, the ad spend by OLX was not confirmed by the officials, industry sources estimated the account size in the region of Rs.10-12 crores.

Operating in the online space, OLX helps people buy, sell, exchange products and services in their neighborhoods and within their city. Users are free to search, list or post ads and free to transact on OLX. Present in more than 1000 cities in India, OLX serves as the local market place for both individuals and businesses. Categories on OLX include Jobs, Real Estate, Cars, For Sale, Services, Education and Matrimonials. Besides, it can be accessed through web or mobile and offers free apps for iPhone and Android phones that make it convenient to post ads on the go.

About the partnership, Amarjit Singh Batra, Country Manager, OLX said, “We found the Saatchi & Saatchi team very responsive and excited about this idea. They spent a lot of time understanding about OLX and the needs that OLX is solving for consumers in India. We chose them over others because of the clarity and simplicity in the creative pitch idea that they presented to us. We were convinced on their approach of a humour based storyline of communicating the value proposition of OLX and their commitment to top quality production”.

Commenting on this development, Kamal Basu, CEO, Saatchi & Saatchi India says, “OLX is a great brand to work on and we at Saatchi & Saatchi are very excited about the work we are doing on the brand. We look forward to a long and rewarding journey together”.

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