Professional Management Group signs up Abhinav Bindra

PMG is chaired by Sunil Gavaskar and co-owned by Adman Sam Balsara and outdoor specialist Noomi Mehta.

BestMediaInfo Bureau | Delhi | June 30, 2011

Sports marketing company, Professional Management Group, chaired by legendary cricketer Sunil Gavaskar and co-owned by Adman Sam Balsara and outdoor specialist Noomi Mehta, has added another feather in their cap by signing with Abhinav Bindra, India's only individual Olympic Gold medal winner.

This move comes only a few months after PMG launched their celebrity management vertical by signing up swashbuckling Indian cricket opener Virender Sehwag.

PMG will now exclusively be looking after Bindra's brand endorsements and other commercial commitments with a special focus on image building and reputation management.

"With the London Olympics coming up next year, we believe that Abhinav is the right role model for medal aspirants in various disciplines. The hopes are high for the country and Abhinav has given every Indian the confidence that we can compete with the best in the world. We believe that Abhinav's leadership and his unflappable attitude are in sync with what we stand for as a company," says Sunil Gavaskar, Chairman, PMG.

“I am very excited to have signed the deal with a company of PMG's repute. I am also elated that I would be associated with a legend of the stature of Mr. Sunil Gavaskar. And I am sure we are going to have a great partnership working together. I look forward to a successful Olympics and hope to inspire the growth of other sports in the country” says Abhinav, who will be expected to lead India's challenge in London.

"Our focus and objective was always to diversify in the field of athlete management. Having tasted success with Virender Sehwag by signing him with new brands and renegotiating existing deals, we believe that it is the right time to take the next step and Abhinav is the best fit for us. With the Olympics coming next year, we are looking at encouraging brands to sign up athletes from sports where India has medal hopes next year, thereby helping promote these sports among the masses," says PMG COO Melroy D'souza.

In the coming few months, PMG is looking at adding to their roster with a few more signings, including established and upcoming cricketers and athletes from sports ranging from football, tennis, badminton, golf, motorsports and Olympic sports.

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