Dinamani takes over Malai Malar; The Times of India replaces Deccan Chronicle to become 2nd largest English daily.
BestMediaInfo Bureau | Delhi | June 27, 2011
The first quarter results of Indian Readership Survey in 2010 have given a big relief to the Tamil newspapers where 6 out of top 10 dailies have registered growth over the last quarter; however, only one daily has shown growth in the state over the past one year. There are a couple of changes in the positions where Dinamani has taken over Malai Malar and The Times of India has replaced Deccan Chronicle to become 2nd largest read English daily in the state after The Hindu.
The largest read daily of Tamil Nadu ‘Daily Thanthi’ has retained its leadership and added 2.8% readers in the first quarter of IRS Q1 2011. The Tamil daily has registered an AIR of 69.86 lakh in IRS Q1 2011 as compared to 67.96 lakh in the last quarter and 71.95 lakh in IRS Q1 2010. Thus the paper has recorded a loss in its readership by 2.9% over the first quarter of last year.
The No.2 daily of the state ‘Dinakaran’ too has recorded 3.5% increase in its average issue readership (AIR) in the current survey. Its AIR now stands at 49.95 lakh as compared to 48.25 lakh in the previous quarter and 51.41 lakh in IRS Q1 2010. Overall, Dinakaran has also lost 2.8% readers over the last one year.
The 3rd major player in Tamil Nadu, ‘Dinamalar’ has also registered a marginal growth of 1.4% in the first quarter of IRS 2011. Its current AIR stands at 25.48 lakh as compared to 25.13 lakh in the previous quarter and 29.83 lakh in IRS Q1 2010. Thus, the paper has lost 14.5% readers over Q1 of IRS 2010.
Tamil Nadu as strong hold for ‘The Hindu’ has not been a fertile ground for the daily in the state for the consecutive 4 quarters. With a marginal loss of 1.6% readers, its AIR now stands at 10.65 lakh as compared to 10.82 lakh in the previous quarter and 11.54 lakh in IRS Q1 2010. The Hindu has seen an overall decline of 7.7% over the first quarter survey in last year.
The new No.5 daily of Tamil Nadu is ‘Dinamani’ which has replaced ‘Malai Malar’ by registering 19.6% growth in the first quarter of IRS Q1 2011. The newspaper has recorded an AIR of 4.76 lakh as compared to 3.98 lakh in the previous quarter and 5.36 lakh in IRS Q1 2010. Dinamani is still in the loss of 11% over Q1 2010.
Coming down to No.6 position, ‘Malai Malar’ has lost 4% readers in IRS Q1 2010. It has recorded an AIR of 4.11 lakh as compared to 4.28 lakh in the last survey findings and 6.06 lakh in IRS Q1 2010. It has recorded an overall loss of 32% over the past one year.
‘The Times of India’ has taken over ‘Deccan Chronicle’ to become the 2nd largest read English daily and No.7 newspaper of the state. TOI has recorded an AIR of 2.08 lakh as compared to 2.11 lakh in the previous quarter and 2.2 lakh in IRS Q1 2010.
At No.8 now, ‘Deccan Chronicle’ has seen a decline of 12.5% in the current survey. The daily has an AIR of 1.96 lakh readers in IRS Q1 2011 as compared to 2.24 lakh in the previous quarter and 2.70 lakh in Q1 2010.
The only newspaper in Tamil Nadu to register growth over the past one year is ‘The New Indian Express’ which has shown 20% growth in the current survey. Its current AIR stands at 1.32 lakh as compared to 1.1 lakh in the previous quarter and 1.12 lakh in Q1 2010.
‘Tamizh Murasu’ has an AIR of 1.14 lakh in IRS Q1 2011 as compared to 97,000 in IRS Q4 2010.
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