The dailies at 7th and 8th spot in last survey, Anupam Bharat and Prajatantra are out from top 10 list in the first quarter of IRS 2011.
BestMediaInfo Bureau | Delhi | June 27, 2011
All the major publications in the state except the No.1 daily have seen decline in the first quarter of IRS 2011; however, there is no change in the pecking order of top publications. In the last quarter too, 9 out of top dailies had lost readers.
After losing readers in the last quarter, Orissa’s No.1 Daily ‘Sambad’ has strengthened its position by adding 6.5% readers in IRS Q1 2011. The largest read Oriya daily has recorded an AIR of 15.81 lakh in IRS Q1 2011 as compared to 14.85 lakh in the previous quarter and 16.46 lakh in IRS Q1 2010. The paper has recorded an overall loss of 3.9% over the past one year.
‘Dharitri’ is holding its number two position firmly though the paper has lost a few readers. Its current AIR stands at 14.42 lakh as compared to 14.49 lakh in the previous year and 13.54 lakh in IRS Q1 2010. Dhariti has recorded an overall growth of 6.5% over the first quarter of 2010.
At number three position is ‘Samaj’ with an AIR of 13.96 lakh in IRS Q1 2011 as compared to 14.31 lakh in the previous quarter and 14.13 lakh in IRS Q1 2010. Thus the paper has lost 1.2% readers over the past one year.
The Samaya is at number four spot with an AIR of 2.15 lakh in the current survey as compared to 2.49 lakh in the last quarter and 3.75 lakh in IRS Q1 2010. The paper has registered an overall loss of 43% over Q1 2010.
At number five position is nation’s number one English Daily The Times Of India with an AIR of 1.74 lakh. the paper has lost 4,000 readers in the current quarter while it had 1.89 lakh readership in IRS Q1 2010.
‘The New Indian Express’ is at number six spot with an AIR of 1.01 lakh. The paper has lost 10,000 readers again in the current quarter. The English daily had an AIR of 1.35 lakh in Q1 of IRS 2010.
The dailies at 7th and 8th spot in IRS Q4 2010, Anupam Bharat and Prajatantra are out from top 10 list in the first quarter of IRS 2011.
Now, Hindi daily ‘Dainik Jagran’ is at number seven position with an AIR of 37,000. The paper has lost 3000 readers in the current quarter. In Q1 of IRS 2010, the daily had an AIR of 43,000.
At number eight position is ‘The Hindu’ with an AIR of 23000.
At 9th and 10th spot are ‘Navabharat (Mah/Chh)’ and ‘The Telegraph’ with AIR of 22,000 and 15,000 respectively.