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Cannes Lions 2011: BBDO India secures shortlist for Creative Effectiveness Lions

Ogilvy Delhi’s film for Indian Railways makes an entry to the finalists for Film Craft Lions.

Neha Saraiya | Delhi | June 24, 2011

The final set of shortlists at Cannes Lions 2011 have been declared for the Film Lions, Film Craft Lions, the maiden Creative Effectiveness Lions and Titanium & Integrated Lions where Indian agencies have made it into Film, Film Craft and Creative Effectiveness categories.

For the first ever Creative Effectiveness Lions, BBDO Mumbai has secured a shortlist for its W.A.L.S. campaign for Gillette Mach3. There were 7 entries from India in this category.

Ogilvy’s TVC for Indian Railways has made an entry to the finalists for Film Craft Lions. The TVC  was made by Ogilvy Delhi and was released on the opening day of the Common Wealth Games.

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In the Film category, JWT has got maiden nomination this year for Airtel Endless Goodbye campaign while after winning 3 metals in PR and Promo & Activations categories, Mudra’s Silent National Anthem has been shortlisted in Film category too.

Neha@BestMediaInfo.com

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