Mobile version of site launched for Smartphone users including iPhone, Blackberry and Android.
BestMediaInfo Bureau | Delhi | May 4, 2011
India’s leading media trade portal, BestMediaInfo.com has today launched a mobile version of its site for Smartphone users across the globe. This step enables the iPhone, Blackberry and Android users to enjoy the site much like the readers of the website wherein they can experience the new mobile site by simply logging on to www.bestmediainfo.com on their handsets.
“We have been witnessing a spate of as much as thousands of visitors to our website accessing information via Smartphones. Thus at this point of time, this step becomes imperative in order to facilitate a mobile platform to our web visitors, maintaining the same level of user experience,” said Niraj Sharma, Director, Best Media Info. “Also, the smartphones in India are growing at a rapid pace and an increased number of users are looking to access the content on their mobile. To meet the needs of this target group, it’s important for websites like ours to tailor content and even delivery mechanism and this initiative is a step in that direction.”
A content-rich site like BestMediaInfo.com needs to make some specific choices in how to deliver to the same content on the smartphones versus the web version. The idea was to deliver the same look and feel without compromising much on the limitations front such as screen size and speed limits. To counter such issues, we have followed this approach to ensure that every user, no matter which device he/she uses, will experience the most advanced functionality that is appropriate and native to that device, without any visible signs of an accidental degrade.
For example, on the iPad, users will experience essentially the same site that we deliver to a desktop device. On the iPhone, Blackberry and Android, users get a new but still high-end site with presentation styles and navigation optimized for the form factor of handhelds. Users on mid-level phones get a simplified version of this, with lighter pages and streamlined media formats. And users on low-level phones have even lighter pages.
The mobile version of the website is developed and deployed by Best Media Info’s technology partner Mediology Software. “We are continuously evolving our product to embrace the changing trends of content consumption and distribution. With this in mind the Mobile friendly editions of our DigitalPress product are a welcome addition, since content consumption across these form factors is continuously increasing,” said Manish Dhingra, Director, Mediology Software
The prime motive of this new step is to make the content of the website including articles, videos, audio, images and blogs available to the fast-moving people who are always on the go and are glued to various mobile devices. However, with passing time, we also intend to introduce various other features of the mobile like “ask the expert” feature, or signing up for mentorship programs in order to deliver a more convenient interface for the mobile users.
BestMediaInfo.com is a business news portal covering advertising, marketing and media domain. Launched in October, 2009, it has become the fastest growing portal in its space.
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