Mint launches Hyderabad edition

Further strengthens its position as nation's No.2 business daily with a grand entry to the city of Nawabs.

Rajat Arora | Delhi | April 20, 2011

India's No.2 business daily Mint has launched its Hyderabad edition on 19^th April, 2011. With this launch, HT Media's business daily, is now available across nine locations in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Ahmedabad, Hyderabad Chandigarh and Pune.

The new edition provides discerning readers in Hyderabad the credible, unbiased, jargon-free reporting and in-depth analysis of business news that was overwhelmingly embraced by both readers and advertisers of Mint across the country. With its accent on clarity, stand-out design, exclusive section on markets and personal finance in Mint Money and on international business news with the WSJ section, Mint has become the business newspaper of choice for decision makers across the country.

With this launch, Mint further strengthens its position as the No. 2 business daily in the country. It already has over two lakh readers and an enviable readership share of 24% in key markets. Mint continues to find favour with premium advertisers who value Mint for its high-profile unduplicated readership, premium and contextual content environment and array of innovative advertising options and events. The addition of Mint's Hyderabad edition further strengthens HT Media's portfolio in South India.

In Q4 of IRS 2010 the compact business daily grew by more than 11 per cent.

Rajat.Arora@BestMediaInfo.com

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