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Goafest 2011 Media Abbys: Maxus tops; Lodestar and Mindshare follow

Creativeland Asia remains the second agency to win 2 Gold after Maxus.

Neha S | Goa | April 8, 2011

India’s biggest advertising and awards festival Goafest 2011 announced the Media Abby’s awards on Friday evening for which 133 works by 17 agencies were competing for the honour. Maxus remains on top by bagging a total of 10 metals including 2 Gold, 6 Silver and 2 Bronze Abbys. At No.2 is Lodestar UM with 1 Gold, 6 Silver and 2 Bronze Abbys. Mindshare comes at No.3 with total 6 metals with 5 Silver and 1 bronze but without Gold. Creativeland Asia has won 2 Gold metals for its Hippo baked munches campaign.

Take a look at the complete list below:


BEST USE OF TV Media Agency Case Study Title
Gold Maxus We Mixed India !
Silver MEC LG Mallika -E- Kitchen
Silver MEC The making of a guinness world record
Silver Madison Media Plus Airtel superstar rating -100% bollywood passion
BEST USE OF CINEMA Media Agency Case Study Title
Silver Maxus Take the experience to the consumer
Silver Lodestar UM Mahindra Two Wheeler Vroom
Bronze Lodestar UM Break ke baad – a movie like an AFP
BEST USE OF NEWSPAPERS AND MAGAZINES Media Agency Case Study Title
Gold Maxus World’s First Print Advertising through Co-Creation
Gold Mediacom “People Read Newspaper.Till we made the newspaper talk!”
Silver Lodestar UM Ideas Worth Their Weight In Paper
Silver Maxus Over 30,000 personalized demos Concurrently!
Bronze Mediacom “An Innovation that literlly cut through the clutter & competition!”
BEST USE OF OUTDOOR & AMBIENT MEDIA Media Agency Case Study Title
Bronze Mudra Max Philips Mood Lighting
Silver Lodestar UM We Cover Everything
Silver McCANN World Group Clothesline
BEST USE OF SP.EVENTS & STUNT/LIVE ADVERTISING Media Agency Case Study Title
Silver Maxus N8 PC Missing
Silver Mindshare Tying the Knot Of 3 Roses
BEST USE OF RADIO Media Agency Case Study Title
Silver Maidson Media Plus Airtel 1 Play Fever-From Impulse Entertainment To Incremental Business
BEST USE OF INTERNET AND DIGITAL MEDIA Media Agency Case Study Title
Gold Creativeland Asia Pvt.Ltd. Plan T-Tracking Inventory Through Twitter
Silver OMD Axe Angels Club
Silver Maxus Cookies Almighty
Silver Mindshare Cornetto “Luv Reels”
Bronze Isobar Easytone
BEST USE OF SPONSORSHIP Media Agency Case Study Title
Gold Lodestar UM Amul Masterchef ‘Tasty Dish Warna Game Finish’
Silver Maxus FIH World Cup Hockey
Silver Maxus Evolution of Sponsorship
Silver Madison Media Plus Airtel Super Star Rating-100% Bollywood Passion
Bronze Maxus To Break Clutter,add to the clutter
BEST USE OF BRANDED CONTENT Media Agency Case Study Title
Silver Lodestar UM Enjoy the Kitkat Break
Silver Mindshare Cornetto ‘Luv reels’
Silver Madison Media Plus Airtel superstar ratings -100% bollywood passion
BEST USE OF MIXED MEDIA MEDIA AGENCY CASE STUDY TITLE
Silver Lodestar UM India-Pakistan -The war for peace
Bronze Mindshare The little warrior’s mission
Bronze Mudra Max 3Idiots
BEST USE OF NEVER BEFORE MEDIA MEDIA AGENCY CASE STUDY TITLE
Gold Creativeland Asia Pvt Ltd Paln T-Tracking Inventory Through Twitter
Silver Mindshare TyingThe Knot with 3 Roses
Bronze Mudra Max Western Union: Chand Mubarak
Bronze Lodestar UM We Cover Everything
BEST USE OF YOUTH MARKETING MEDIA AGENCY CASE STUDY TITLE
Gold OMD Clean & Clear Times Fresh Face 2010..Make Me Famous
Gold Mudra Max 7up Allu Non-stop
Silver Lodestar UM Coke Shadow
Silver Mindshare Cornetto ‘Luv Reels’
Bronze Mudra Max 7up Lemon Pattalam Season 2
Bronze Maxus N8 PC MISSING

Agency wise metal tally:

Gold Silver Bronze Total
Maxus 2 6 2 10
Lodestar UM 1 6 2 9
Mindshare 5 1 6
Mudra Max 1 4 5
Madison 4 4
Creativelad Asia 2 2
Mediacom 1 1 2
MEC 2 2
OMD 1 1 2
McCann Worldgroup 1 1
Isobar 1 1
Total 44

Best Media Info twitted live during Media Abbys awards yesterday. Follow us on twitter for live updates on winners of Creative Abbys.

Neha@BestMediaInfo.com

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