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Goafest 2011 Creative Abbys: Ogilvy tops with a Grand Prix & 5 Gold

Leo Burnett follows with 3 Gold; Mudra Communications is the agency of the year with 37 metals including 2 Gold, 13 Silver.

Neha S | Goa | April 11, 2011

The much awaited Creative Abby’s Awards at Goafest 2011 were given at a gala evening on 9th April where Ogilvy & Mather topped the list with only Grand Prix of the year and 5 Gold metals bagging 31 metals in total. Leo Burnet remained on the second position with 3 Gold, 8 Silver and 9 Bronze while with 2 Gold, 13 Silver and 22 Bronze, Mudra Communications declared the Agency of the year.

Take a look at the complete metal tally below:

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Metal Agency Name Brand Caption

Film Single

Food & Beverages
Gold Creativeland Asia Hippo Baked Munchies Fight Hunger, Fight Evil
Silver Creativeland Asia LMN Last Drop
Silver Creativeland Asia Frooti Mango Drink Mango Surprise – Park Bench
Bronze Ogilvy & Mather Centre Fruit Jugalbandi
Bronze Ogilvy & Mather Bingo Bingo! SMR Govt office
Bronze McCann Worldgroup Coke Coke invisible bottle
Bronze Ogilvy & Mather Cadbury Dairy Milk Bus Stop
Bronze Contract Advertising Cadbury Celebrations Khadoos Chacha
Toiletries
Silver McCann Worldgroup Sanitol Hand Sanitizer Cleaning Lady
Telecom
Gold Ogilvy & Mather Vodafone Vodafone Blackberry boys
Silver JWT INDIA Airtel Endless Goodbye
Bronze Ogilvy & Mather Vodafone Vodafone Delights Campaign
Media & Publications
Silver Leo Burnett Kaun Banega Crorepati Akbar, Khoon
Bronze Leo Burnett Kaun Banega Crorepati Samvidhan
Corporate
Silver Mudra Communications Big Cinemas Silent National Anthem
Bronze Bates 141 MTV India Kasab
Household and business appliances
Bronze Contract Advertising Morphy Richards Weather report
Automotive
Bronze Mudra Communications Honda Jazz X Bring back the feeling
Business and home services
Bronze ideas@work Bigrock.com Savitri Bai
Travel, Entertainment and Leisure
Bronze ideas@work Kerala Tourism Your moment is waiting
Bronze Ogilvy & Mather Indian Railways Train

Film Craft

Direction
Gold Chrome Pictures Big Cinema JAN GAN MAN (The Silent National Anthem)
Silver Chrome Pictures Kaun Banega Crorepati Koi Bhi Sawal Chhota Nahi Hota (Akbar ka baap -Campaign)
Silver Good Morning Amnesty International Drowning
Silver Footcandles Film Cadbury Dairy Milk Shubharam-Bus Stop
Bronze Thumbnail Pictures CRSIndia.org The visit
Original Music Score
Gold Footcandle Films MP Tourism SHADOW
Silver Nirvana Films Voafone Delights Classroom
Silver Good Morning The Economist Football
Bronze Footcandle Films Limca Doobo Taazgi Mein
Editing
Gold Chorme Pictures Big Cinema Jan Gan Man (The Silent National Anthem)
Silver Corcoise Films Adidas India Marketing Pvt. Ltd. Pure Cricket
Silver Bang Bang Films Indigo On Time
Silver Footcandles Films MP Tourism Shadow
Bronze Equinox Films Hippo Baked Munchies
Bronze Thinkpot Production Nike Sunfeast World 10k The race
Cinematography
Silver Good Morning Amnesty International Drowning
Bronze Nirvana Films Jazz X Bring back the feeling
Bronze Chrome Pictures Samsung (AC) Welcome summer
Bronze ideas@work Edelweiss Capital Financial Services II
Animation
Silver Studio Eeksaurus Productions Usha Usha Sewing Machine
Bronze Milestone Films Mahindra Maxximo Robot
Bronze Nirvana Films Zuari Cement Asli Taaqat ka Champion
Special Effects
Gold Bang Bang Films Indigo On  Time
Gold Footcandles Film MP Tourism “Shadow”
Bronze Footcandle Films Limca Doobo Taazgi Mein
Sound Design
Silver Code Red Films Religare Archery
Silver 30 Sec Of fame Panasonic Panasonic One Moment
Bronze Avakkai Films Khaitan Fans Wind Instruments
Production Design
Silver Bang Bang Films Indigo On Time
Silver Footcandles Film Pan Vilas Pan Masala Shaukatganj K Nawab

Print Single

Food and Beverages
Silver Ogilvy & Mather Sour Marbels Multiple Suicides – Snake
Bronze Ogilvy & Mather Sour Marbels Blackboard
Bronze Creativelad Asia Appy Fizz and Grappo Fizz Where is the universe?
Bronze McCann Worldgroup Chlormint Amber Fish
Household and Business Appliances
Silver Mudra Communications Base Batteries Instant power backup – Laloo and Rabri
Silver Mudra Communications Electrolux Machine Rubik’s washing
Bronze McCann Erickson Videocon Shelves 1
Automotive
Silver Mudra Communications Beetle Iconic 2
Bronze Mudra Communications Volkswagen Tree 1
Bronze Mudra Communications Volkswagen Passat Pathole
Financial Services
Silver Ideas@work Edelweiss Capital mill
Silver Ideas@work Edelweiss Capital graph
Bronze Mudra Communications Union Bank Blueprint 2
Household Products
Silver Ogilvy & Mather Mayur Ply Jet Ski
Silver Leo Burnett Finit – Multi Insect Killer Home Delivery – Bathroom
Bronze Leo Burnett Tide Tobacco Vendor
Bronze Mudra Communications Henko Stain Champion First Impression – Coffee
Media & Publications
Silver Mudra Communications The Economic Times Power of Ideas- 4 am nightmare
Bronze Mudra Communications Manorama Classifieds A few words – 2
Travel, Entertainment and Leisure
Silver JWT -India Bombay Elektrik Projekt Get it out – Boy
Bronze Rediffusion Dentsu Y&R The Gateway Hotel Chiller
Corporate
Silver Bennett, Coleman & Co. The Times of India Aman Ki Asha – Peace Needs a War
Bronze Mudra Communications Loving hands ministries Dwarf Depression -1
Public Service
Silver JWT – India Ehsaas Tea Garden
Silver Leo Burnett Sambhavna Trust Dear Prime Minister
Bronze Ogilvy & Mather Vodafone Sanctuary Sinful Collection “Seal”
Toiletries, Cosmetics and Healthcare
Bronze McCann Erickson Sanitol Hand Sanitizer Urinal
Bronze Mudra Communications Stopache For headache of all sizes – Guest
Clothing
Bronze Grey Worldwide Killer Jeans Vintage 2
Telecom
Bronze Mudra Communications Olive fluid Rewind movies
Retail Advertising
Bronze Contract Advertising Shoppers Stop Tram
Business and home services
Bronze Alok Nanda & Co. Lodha Group For Sale

Print Craft

Art Direction for Print Advertising
Gold Mudra Communications Electrolux Machine Rubik’s washing machine
Silver Mudra Communications Beetle Iconic 1
Bronze Mudra Communications Loving Hands Ministries Dwarf Depression – 2
Bronze Contract Advertising Del Monte Sauces Weird Characters – Dog
Bronze McCann Worldgroup Chlorming Amber Fish
Bronze Leo Burnett Finit Home delivery – exhaust
Art Direction for Below the line
Gold Mudra Communications Electrolux Rubik’s washing machine
Silver Mudra Communications Stedfast Shredders Jumbled Conspiracy Campaign – Bedroom
Bronze Happy Creative Services Lee Never wasted shopping bag
Copywriting
Silver Benett, Coleman & Co The Times of India Aman ki asha – love Pakistan
Silver Mudra Communications The Economic Times Power of Ideas – 4 am nightmare
Bronze Mudra Communications Facse Bizzare laws
Illustration
Silver Contract Advertising Del Monte Sauces Weird Characters – Dog
Silver Mudra Communications Loving Hands Ministries Dwarf Depression – 1
Bronze Mudra Communications Phillips Flip citiy – New York
Bronze Leo Burnett Finit Home delivery – exhaust
Typography
Silver ideas@work advertising pvt ltd Edelweiss Capital Graph
Silver Leo Burnett Gandhijifont Gandhijifont – Devanagri
Photography
Silver Amol Jadhav Photography Amol Jadhav Photography Eye Ball
Silver Mudra Communications Stedfast Shredders Jumbled Conspiracy Campaign – Locker room

Radio

Food and Beverages
Silver Ogilvy & Mather Mentos Bahane ( Excuses )
Silver Contract Advertising Cadbury Celeberations Chintu
Bronze McCann Worldgroup Fili Folly Kachhe
Bronze Contract Advertising Cadbury Celeberations College
Bronze Contract Advertising Cadbury Celeberations Kheer
Household products and Maintenance
Silver Ogilvy & Mater Favicol Marine Masterji
Silver McCann Worldgroup Odomos Clap
Bronze Mudra Communication Nippon Paints Amitabh
Household and business appliance
Gold Leo Burnett Bajaj Exhaust Fans Qawwali
Bronze JWT Godrej Security Signs
Bronze Mudra Communications Koryo Speakers Telebrands
Bronze Leo Burnett Lingo India Sound
Telecom
Bronze Mudra Communications Olive Mobiles Backwards
Bronze Contract Advertising Lava A10 Maa ka Dard
Bronze Contract Advertising Lava A10 Girlfriend ki Peeda
Automotive
Gold Leo Burnett H P Racer 4 Zafar Bhai
Bronze Leo Burnett H P Racer 4 Accident
Bronze Leo Burnett H P Racer 4 National Garage
Bronze Mudra Communications Gulf Oil 4t Plus Rukne Bhai
Media & Publication
Bronze Leo Burnett KBC Vyatha2-Piliya
Bronze McCann Worldgroup Radio Mirchi Vijay
Bronze McCann Worldgroup Dish TV Khichdi 1
Travel Entertainment & Leisure
Silver Ogilvy & Mather Tourism Corporation of Gujarat Gir
Silver Ogilvy & Mather Tourism Corporation of Gujarat Kutch
Bronze Ogilvy & Mather Tourism Corporation of Gujarat Sabarmati
Bronze McCann Worldgroup Dish TV Khichdi 1
Public Service, Appeals and Charity
Gold Leo Burnett Saathi Momment of weakness ( Mother- Daughter)
Silver Leo Burnett Saathi Momment of weakness ( Father- Son)
Bronze Grey Worldwide Akshara Womet’s Resource Mother
Bronze Mudra Communications Aasra Dumb Charades
Bronze Mudra Communications The Love Trust Meena
Toiletries
Bronze Mudra Communications Feel Bree Feel Free Ghatam
Corporate
Bronze Mudra Communications Public Awareness Firecracker Cough
Clothing
Bronze Leo Burnett Tashi Chirkut

Radio Craft

Gold Lingo India Pvt Ltd. Saathi Moment of Weakness-Father-Son
Silver Lingo India Pvt Ltd. Bajaj Exhaust Fans Quawaali
Bronze Morning made mumm Menwhopause McDonalds
Bronze Lingo India Pvt Ltd. Lingo India A-Z language of Sound

Integrated Advertising

Food and Beverages
Grand Prix Ogilvy & Mather Cadbury Dairy Milk IMC
Gold Ogilvy & Mather Cadbury Dairy Milk IMC
Silver Contract Advertising Cadbury Celebration Diwali Campaign
Bronze Creativeland Asia Mango Frooti Mango Surprise
Telecom
Gold Ogilvy & Mather Vodafone Vodafone Delights
Bronze Ogilvy & Mather Vodafone Blackberry Boys
Media & Publications
Silver Leo Burnett Kaun Banega Crorepati Integrated
Corporate
Silver Ogilvy & Mather Portfolio Night 8 Portfoli Night 8
Bronze BCCL The Times of India Aman ki asha
Bronze Bates 141 MTV India Stay Raw

OOH & Ambient

Ambient Media
Gold McCann Worldgroup Videocon Zeus The Cascade of Books
Silver Creativeland Asia Mango Frooti Mango Surprise
Bronze Ogilvy & Mather Fevikwik World’s quickest Demo
Bronze Grey Worldwide Akshara Woments Resources Begging Grooms
Food and Beverages
Gold McCann Worldgroup Happydent Wave Geek
Silver Ogilvy & Mather Sour Marbles Multiple suicedes-snake
Bronze Contract Advertising Del Monte Weird Characters-Dog
Bronze Mudra Communication Real Good Chicken Hand Glove Hygine
Toiletries
Gold Sorento Healthcare Sammy Knee Batman/Joker
Silver Creativeland Asia Medimix Handmade Poster – Nature
Bronze Creativeland Asia Medimix Handmade Poster – assembly
Bronze Grey Worldwide Sensodine 1 vs 32-Girlfriend
Clothings
Silver Grey Worldwide Killer Jeans Shreds-Deer
Household & Business
Silver Mudra Communication Base Batteries Instant Power Backup “Laloo & Rabri”
Bronze Out of the Box Mother’s Pride Dance and Music
Bronze Grey Worldwide Intex Widescreen TV Firaffe
Household Products
Bronze Ogilve & Mather Pictionary Mattel Toys Pencil Art – Bike
Telecom
Silver Bates 141 Virgin Mobile Missing Numbers
Bronze Ogilve & Mather Soice Mi-300 Child Soldier
Corporate
Silver BATES 141 MTV India BEG
Bronze BATES 141 MTV India Same Sex
Public Service
Silver Happy Creative Lee Never Wasted Shopping Bag
Travel
Bronze Ogilvy & Mather Safari Ride Animal Campaign – Lion
Bronze JWT Bombay Elektrik Projekt Get it out-girls
Automotive
Bronze Bates 141 Fiat Linea Pedestrians school children
Financial
Bronze McCann Worldgroup Western Union Europe to Japan
Media
Bronze Bates 141 MTV India MTV Play Goal
Bronze Bates 141 MTV India MTV Play Sheep
Retail
Bronze Contract Advertising Shoppers Stop Tram
Bronze ideas@work Vividha The recycle poster

Neha@BestMediaInfo.com

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