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Dainik Bhaskar rolls out Dhanbad Edition

Further strengthening its presence in the mineral rich state, the Dhanbad edition hit the news stands yesterday.

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BestMediaInfo Bureau
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Dainik Bhaskar group launches 'cut & paste' reader engagement activity

Dainik Bhaskar rolls out Dhanbad Edition

Further strengthening its presence in the mineral rich state, the Dhanbad edition hit the news stands yesterday.

Rajat Arora | Delhi | April 18, 2011

publive-imageFollowing the successful launch of its Ranchi and Jamshedpur edition, Dainik Bhaskar has completed its foray in Jharkhand market with the launch on Dhanbad edition on Sunday.

Bestmediainfo.com has learnt that Dhanbad edition was rolled out with 57,000 copies on Sunday, 17th April, 2011. Speaking to BestMediaInfo.com, Sanjeev Kotnala, VP, Dainik Bhaskar Group said, “After the successful launch of our Ranchi and Jamshedpur in Jharkand, we have further strengthened our position in the state with the launch Dhanbad edition. Now we are present across the state.”

Within just nine months of its launch in Jharkhand, Dainik Bhaskar has been able to gain significant share of the local advertising pie.

The special content design for Dhanbdad has been created based on the profile of the readers and the input from them through formal research and informal interactions.

Jhakrkand market is being ruled by Hindustan and Prabhat Khabar. And in the Q4 of IRS 2010, both the Hindi dailies posted growth of almost 30 per cent in their readership. Nation's number one Daily Dainik Jagran also has significant presence in the state with an AIR of 8.88 lakh in IRS Q4 2010.

D B Corp publishes seven newspapers with 53 editions, 135 sub-editions in Hindi, Gujarati and English across 13 states in the country. The company's other business interests include the radio segment through the brand 'My FM' radio station with presence in seven states and 17 cities, and a strong online presence in internet portals.

Rajat.Arora@BestMediaInfo.com

Info@BestMediaInfo.com

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