Nat Geo Mission Army – Desh Ke Rakshak Kicks-off Today

The show that changes the lives of 5 ordinary Indians chosen from more than 30,000 participants.

BestMediaInfo Bureau | Delhi | February 28, 2011

National Geographic Channel is all set to give its viewers unprecedented access into the most prestigious and revered institution of the country – The Indian Army. The long awaited mega programme “Nat Geo Mission Army – Desh ke Rakshak” will track the lives of 5 ordinary Indian citizens who have surpassed grilling tests of physical endurance and mental toughness to win the honour of stepping into the shoes of an Indian Army soldier. But only one amongst them will emerge as a true hero and will win a never before opportunity and honour of being a part of an Indian Army Training mission abroad. To witness the making of true heroes, tune into Mission Army – Desh ke Rakshak only on National Geographic Channel at 10 PM on Monday, 28^th of February, 2011.

The 5 finalists of the series have surpassed physical and mental tests akin to the actual Army standards during the auditions across Mumbai, Bangalore and New Delhi. These auditions saw 30,000 participants from different corners of the country come together to win a chance of being a part of this mega reality show. The selected few were further shortlisted based on army medical benchmarks & tests which were conducted in New Delhi.

In the end only 5 emerged as deserving candidates who will undergo a training capsule at the prestigious Indian Military Academy in Dehradun. They will complete assignments at key Indian Army establishments such as – Commando school in Belgaum, Combat Army Aviation Training School in Nasik, The Corps Battle School at Srinagar, The Parachute brigade at Agra, the Armoured Corps Centre at Ahmednagar and Artillery Centre in Deolali. Besides this, the candidates will also be experiencing the grilling regimental routines from the snow peaks of Srinagar to the deserts of Rajasthan.  The candidates will be trained and evaluated by combat experts of the Indian Army.

On this occasion, Keertan Adyanthaya, Managing Director, Fox International Channel and National Geographic Network India said, “After grilling 30,000 enthusiastic and patriotic youth applicants across the country, Nat Geo has selected the final five who will embark on a journey to win themselves a never before opportunity to experience the life of an  Indian Army Officer. National Geographic Channel has taken the viewers to locations and places that no other TV channel has and our Mission’s in the past have lived up to this tradition. We have worked closely with the Indian army for our biggest Mission ever – Mission Army “Desh ke Rakshak” and will take our viewers into the second largest army of the world – The Indian Army.”

“I firmly believe that in the age of scripted reality shows, a docu-reality programme like Mission Army will attract millions of people from different age groups across the country. We firmly believe that this programme will showcase the Grit, the Valour & the Glory of the Indian Army and encourage brave young men & women to join the Indian Army,” added Keertan Adyanthaya.

The series is being promoted heavily through a 360 degree marketing activation spanning robust On-air, Print, Outdoor, Online & Radio. You can also catch sneak peeks of upcoming episodes, trivia, behind the scenes footage, amazing on location photo gallery, interact with the contestants and Army personnel and do a whole lot more on the Mission Army facebook page http://www.facebook.com/natgeotv.india

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