Taproot India Wins Creative Duties For Conde Nast India

Taproot is the first creative agency on the board and there was no multi-agency pitch involved.

Hitesh Ranot | Delhi | January 27, 2011

Taproot India has won the creative mandate for Conde Nast India which is soon to launch its corporate campaign. Taproot is the first creative agency on the board and there was no multi-agency pitch involved.

Confirming the development with BestMediaInfo.com, Agnello Dias, Co-founder and Chief Creative Officer, TapRoot India, said, “We have recently presented the concept for the corporate campaign for Vogue and GQ magazines primarily under Conde Nast India. We are excited to work for a luxury brand and we are working to take the campaign beyond traditional methods of communication for luxury brands.”

Conde Nast India publishes three magazines Vogue, GQ and Conde Nast Traveller and runs three websites, three iPad apps and a GQ blackberry app.

Condé Nast, a division of Advance Publications, sets the benchmark for magazine publishing excellence.  Condé Nast currently operates in 24 countries, publishing 125 magazines, and with 98 innovative websites from Condé Nast Digital.  Recent launches include GQ in China, WIRED in the UK and Italy, and on 25th February VOGUE Turkey will launch, taking the number of markets Condé Nast publishes in to 25.

Condé Nast publishes 128 magazines defining style and modern living for more than 153 million readers across 25 countries.

Hitesh@BestMediaInfo.com

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