This quarter hasn’t shown much in the Uttarakhand market; numbers in the Himalayan state show very little growth.
Rajat Arora | Delhi | December 8, 2010
Amar Ujala despite losing 26000 readers in the state continues to be the number one player with an AIR of 8, 05,000. The Hindi daily had 8, 31,000 readers in the Q3 of IRS 2010. In previous quarter also Amar Ujala lost 18000 readers.
Dainik Jagran, nation’s most read daily has also lost 20000 readers and is firm on no. 2 spot with 5, 86,000 readers. The paper has shown decline of 3% in its readership in current quarter. In Q2 Jagran had reader base of 6, 06,000. In Q2 also paper lost 14000 readers.
Hindustan, the Hindi daily from HT Media has shown significant growth in the state. The daily has increased its readership base by 15% and is at no. 3 position with 2, 22,000 readers. In Q2 of IRS 2010 Hindustan had readership of 1, 93,000. The paper gained 7000 readers in Q2 also.
At no. 4 position is nation’s largest read English daily The Times of India with 88000 readers. The paper has gained 7000 readers in the current quarter. In Q2 TOI had an AIR of 81000.
Hindustan Times has grabbed 6th position in Uttarakhand with 35000 readers. The paper has gained 4000 readers in the current quarter and has grown by 13%. In Q2 HT had readership base of 31000 and gained 8000 readers.
At no 7 is Amar Ujala Compact with 28000 readers. The paper has lost 3000 readers and seen decline in its readership by 10%. It has an AIR of 31000 in Q2 of IRS 2010.
Punjab Kesri is at no. 8 spot in the state with 23000 readers. The paper has lost 1000 readers in the current IRS.
I Next has got 2000 more readers on the board and now enjoys an AIR of 22000. The paper is at no.9 spot and is slowly inching forward in the tally.
Business daily The Economic Times has also strengthen its readership. The paper now has an AIR of 7000. In Q2 it had readership of 6000.