aMap Introduces aMapDTH

To provide DTH viewership and interactive service usage data through a DTH measurement panel, aMapDTH

BestMediaInfo Bureau | Delhi | December 7, 2010

Audience Measurement and Analytics Ltd – aMap, - India's first overnight television ratings system announces aMapDTH, an exclusive Ratings measurement of DTH households, this will address the concern that direct-to-home viewing data is not being gathered sufficiently by the current available measurement.

Audience Measurement and Analytics Ltd (aMap) has installed a network of digital people meters—a tool to measure the viewing habits of TV audiences—in 1,200 DTH homes nationwide. This provides viewership data of channels and programs on the platform, audience size and market share of each DTH operator.

Viewership data would be available including ratings, reach and time spent on each channel.

Speaking on how this move will benefit the industry, Jiniti Shah, Vice President aMap says, 'Measurement in the DTH space will give insights on how DTH is becoming a viable media platform and how viewership differs from the analog space. It will help make pricing and packaging decisions for the DTH operators and the channels. Media planners will now be able to analyze the additional audiences that can be reached out by the advertiser through this medium'.

Tata Sky and Dish TV, both accounting for majority of the paid DTH market in India, have already signed agreement with aMap for DTH Viewership data.

India is among the fastest growing DTH market. This new market is growing at more than 60% annually. Measuring this space is vital for the industry. The competition among all the DTH platforms further makes the space highly dynamic. aMapDTH, through its proprietary technology, smart meters and content matching is able to provide data on interactive as well as popular channels on the DTH platform.

Info@BestMediaInfo.com

Info@BestMediaInfo.com