Conde Nast Traveller Arrives In India

The bi-monthly magazine hits news stands today; plans focused marketing on digital platform.

BestMediaInfo Bureau | Delhi | October, 2010

After successfully launching Vogue and GQ, Conde Nast India has launched Conde Nast Traveller India today - the 6^th edition of the world's most discerning travel publication. Conde Nast Traveller India will be the ultimate luxury travel and lifestyle magazine for the well-heeled, global Indian. The authoritative and credible brand will focus on the travel needs of the sophisticated Indian traveller. Priced at Rs 100, the magazine will be a bi-monthly with October as its launch issue available across 20+ towns.

Announcing the launch of Indian edition, Alex Kuruvilla, Managing Director, Condè Nast India said, “Since Conde Nast established its fully-owned subsidiary in India in 2007, it has already become synonymous with outstanding journalism, influential brands and world-class quality.  Following the runaway success of Vogue and GQ in India, we are proud to bring you another iconic title from the Condé Nast stable – the much-awaited Condé Nast Traveller India.”

From its inception, Condé Nast Traveller has been acknowledged as the most authoritative and independent source on luxury travel and lifestyle. The first edition of the magazine, launched in the United States in 1987, has received six National Magazine Awards, the highest honour in magazine publishing. The UK edition launched in 1997 and has won numerous accolades including the PPA Consumer Lifestyle Magazine of the Year on two occasions. Condé Nast Traveller has also been voted the 'Best Luxury Brand 2009' by The World Luxury Marketing Council.

Readers the world over trust every word written in the magazine; every hotel listed has been checked out; every destination thoroughly researched; every travel story has been invested in without exception. The same standards will be instituted in India — truly the last word in travel.

Adds Divia Thani Daswani, Editor, Conde Nast Traveller India, “The Indian travel market is growing at an unprecedented rate. Today's affluent, sophisticated Indian traveller is looking for more than just a sight-seeing trip—he is looking for an unforgettable experience that enriches his life and remains a great story to tell. This makes it the perfect moment to introduce him to the world's most inspiring and authoritative travel publication, Conde Nast Traveller India.”

Conde Nast India intends to replicate the success model and unprecedented popularity of Vogue and GQ in India. This unique, targeted mix of marketing efforts will guarantee that Conde Nast Traveller India becomes the ultimate travel companion for every affluent traveller.

Speaking on marketing plans, Oona Dhabhar, Marketing Director Condé Nast India said, “The marketing plan will be extremely targeted and focused with the objective of catching the affluent traveler at key touch points. The digital medium will also play a key role in the overall plan.”

Arjun Mehra, Publisher Director Conde Nast India added, “With a bouquet of three leading fashion and lifestyle titles, Condé Nast India provides advertisers the perfect platform to reach an elusive and discerning audience. Conde Nast Traveller's Indian edition will replicate its global recognition as one of the world's finest luxury marketing vehicles. Not only have we received a tremendous response from the core travel categories of hotels, airlines, tourism boards, we also have the support of luxury car, watch, jewelry and fashion brands.”

The first cover has been graced by Aishwarya Rai Bachchan, photographed by maverick photographer Pascal Chevallier in Paris as she takes us on a tour of her favourite European capital, while modelling highlights from the autumn/winter collections.

Info@BestMediaInfo.com

Info@BestMediaInfo.com