Delhi: USA Cricket has announced that Amul has joined as the Lead Arm sponsor of its men's national cricket team for the ICC Men's T20 World Cup 2024.
The announcement was made in the presence of Consul General of India in the USA, Binaya R. Pradhan, Jayen Mehta, Managing Director, Amul and the USA cricket team at the Consulate General of India, New York.
The ICC tournament will commence on June 1 this year with the opening match scheduled between USA and Canada in Dallas, TX. As co-hosts of this major ICC event, the USA will make its debut appearance in this global championship.
Venu Pisike, Chairman of USA Cricket, expressed his pleasure by stating, "We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul's extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field."
Mehta, Managing Director of Amul, added: “Milk is the world’s original energy drink and is consumed by sportspersons around the world. For more than 25 years Amul products like Butter, Ghee, Ice cream and Shrikhand have been consumed in the USA and now we are pleased to announce the launch of Amul Fresh Milk across America. The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.”
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