Dutch brand consultancy Brand Dialogue forays into Indian market

It has a group of specialist agencies – Fabrique, Globrands, THEY and Yellow Dress Retail. Starting with its Mumbai operations, it next plans to set up office in Delhi

BestMediaInfo Bureau | Delhi | August 19, 2013

Brand Dialogue, a European brand communications company headquartered in Amsterdam, has announced its entry into the Indian market. The Dutch company has a group of specialist agencies, namely, Fabrique, Globrands, THEY and Yellow Dress Retail. Being a multi-disciplinary organization working with leading Dutch design firms, Brand Dialogue offers collective strength in visual branding, internet and digital, advertising, naming, retail, packaging, product design, brand strategy and project management.

Willem Woudenberg

Announcing this, Willem Woudenberg, CEO, Brand Dialogue, said, “For a small country like the Netherlands, India is an important international market. As a brand communications and design consultancy, we see huge potential in India in this space. Considering the country's richness and diversity of culture, we can assist brands in simplifying complexity, thereby moving with the theme 'Simple Solutions, Bright Design'. Entering India with the steadfast support of The Netherlands Consulate in Mumbai and the Netherlands Embassy in Delhi, we are encouraged towards strengthening ties between India and The Netherlands in the space of design and brand communications.”

Commencing operations with Mumbai, Brand Dialogue next eyes New Delhi and the 'Silicon Valley of India', Bangalore. The company is also open to the idea of having a tie-up with creative agencies based in India looking for global partnerships to widen their stance.

“At Brand Dialogue, our mission is to help our clients in strengthening their positioning, identity and communication, so as to present a more positive picture to their target audience and in due course, improve their results. We do this in various ways, depending on what is required. It always involves a robust analysis and focused advice, which we like to carry through creatively, in concrete project plans,” added Woudenberg.

Some of Brand Dialogue's long-term list of clients includes prominent  brands like Metro India (retail/packaging), Delhi Airport (positioning, branding), Heineken International (corporate branding), Rabobank (branding), City of Amsterdam (city branding), Philips (naming/labeling, annual report), Rijksmuseum (recent website), Business World India (branding, advertising), among others.

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