IAS integrates with Roblox for 3D immersive video ads

Delhi: Integral Ad Science announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments. 

Roblox announced today, that its video ads are now available to all advertisers. 

The new video ad format joins the suite of Roblox’s Immersive Ads offerings that include other formats — for example, billboard-style image ads. 

“IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D environments,” said Lisa Utzschneider, CEO, IAS. “Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.”

"This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners," said Allison McDuffee, global head of brand insights and measurement at Roblox. "We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS."